Finance Managing Director Digitization Challenges

As a Finance Managing Director, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Membership Costs & planning can make your business and products more popular.

For your profession as Finance Managing Director it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Importance Of Networking With People

The Scope of Artificial Intelligence In Web Development Explored

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies don't have a brand strategy, or have an inconsistent brand strategy. A brand strategy company should realize there's probably a good reason you may not be paying attention to your brand strategy--you're busy running your business.

What you don't realize is that a proper brand strategy can make running your business easier and more profitable. A brand strategy is truly powerful, and a brand strategy company should be ready to help you find and develop the right brand strategy for your company.

Just how important is it that you hire someone who understands what makes a solid brand strategy? Consider this. Say you want to remodel your kitchen. If you were to do it yourself with no prior experience, it would take a lot of time and a lot of trial and error to get it right. That's why it's a better idea to hire a good contractor to get the job done right the first time and on budget. The same is true for brand strategy.

Creating the right brand strategy for your business requires research and a great deal of thought on how to creatively execute a brand strategy that captivates your audience. Then, it takes a talented group of creative branding strategy gurus to execute it. A branding company should be ready to be your "contractor" and develop a brand strategy that works for your business.

What Does It Mean To Be A Resilient Person

Emerging Technologies In Supply Chain Management

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Finance Managing Director, we strive to create personal and business value for all our network peers.

Machine Learning Applications In Finance

If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand--or have its famous brand but no facilities--which would you choose? It's not a trick question. But it demonstrates the power of the brand. Walk into any bank and say "hi I'm Coca Cola, how about a loan"!

Let me ask another way. If you could have all the products or services your company produces, but not its name and brand, are you confident they would sell? The truth is, people don't only buy products and services. They buy promises and reputations--what brands represent.

I'm the Brand Identity Guru. I've spent most of my professional life helping companies tap into the strength of their brands. Developing a strong brand identity is critical to any company's success. Integrating brand-conscious thinking into communications is so critical, so synergistic, yet it's seldom done by design groups and advertising agencies.

Why? It's just not what they do. Graphic Designers don't understand positioning or branding. And ad agencies are more interested in placing ads in the media. Or creating work that wins awards- for them.

A branding company's total focus, their entire business practice, is based on the maxim that strong brands (new or repositioned) make companies more successful.

Pick the brain of a professional branding consultant. It's bound to spur some powerful ideas. Whether you need to brand or re-brand products, services or the corporation itself, introduce new products or services or reposition existing ones--there's a chance to lay a strategic foundation to re-energize your entire company.

Any qualified branding consultant can strengthen your company's brand identity for sure.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Finance AVP Tampines Brand Strategy

As a Finance AVP Tampines, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Marketing Strategy & planning can make your business and products more popular.

For your profession as Finance AVP Tampines it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Impact Of Digitization On Society In General

An Overview of Proper Supply Chain Management For Your Business

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Starbucks portrays itself as a high quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It stays true to its American originality and emphasizes solely on its wide range of coffee drinks with only a few snacks and desserts. Apart from that, Starbucks distinguishes itself from other cafes by providing a very comfortable atmosphere with facilities like Wi-Fi so their customers can enjoy surfing the web while drinking their coffee.

On the other hand Caffe Nero emphasizes on its Italian blend and portrays itself as not only a café but also a bar and restaurant. It has quite an extensive menu with a variety of popular Italian dishes. Due to this many people visit Caffe Nero to have meals rather than just a cup of coffee. They have brought a pure European vibe to their cafes thus remaining true to their originality. For the convenience of their customers and to add to their attracting they have also launched loyalty cards.

MARKETING STRATEGY:

Marketing strategies help businesses in promoting their products and services in a certain way that they want to. While cashing on their most important points they try to create an image of their brand in the minds of their target customers so as to achieve their target sales and a favorable market share. Marketing strategies help businesses in gaining a competitive edge by catering to those specific niches that others fail to identify. Marketing strategies devised by organizations vary in duration from one year plans to those extending well over many years. A lot of factors are taken into consideration when devising marketing plans and strategies that are defined by the environment within which the company operates. This is most often referred to as a SWOT (strengths, weaknesses, opportunities, threats) analysis which helps businesses in pinpointing the areas which they can take advantage of and the areas which they need to be careful of.

The most important factor that any business has to take into consideration, when creating its marketing strategies is its competitors. Competitors' actions have a huge impact on what an organization should do. In the coffee chain industry there are now plenty of independent coffee shops in UK like the most popular Starbucks, Monmouth Coffee, Coffee Aroma, The Apple Tree and Caffe Nero. In this assignment the marketing strategies of both Starbucks and Caffe Nero will be reviewed after which a critical analysis will be given of the both.

STARBUCKS

The first Starbucks outlet was opened in Seattle well over thirty years ago. Today Starbucks proudly stands at $4.1 billion with thousands of outlets not only in the United States but all over the world. Many companies have studied the secrets and strategies adopted by Starbucks in an attempt to learn how Starbucks grew so fast. The marketing strategies being adopted by Starbucks at present will be discussed in this assignment (voteforus.com 2011).

Unique marketing strategy:

The marketing strategy adopted by Starbucks has remained unconventional. They didn't adopt the common styles of advertisement using billboards, newspaper ads or television commercials. Rather they relied on word - of - mouth to promote their brand name.

Product quality:

The most important thing that Starbucks never lost control of is the quality of their coffee beans. They were the first ones to introduce the true Italian "burnt espresso" flavor to the Americans. They justify their high quality by charging a slightly higher price than most other cafes.

Comfortable environment:

Another focus of Starbucks outlets is the environment they provide in their cafes for their customers. Starbucks has always been promoted as that perfect place to relax when out of home and out of the office. They have started offering Wi-Fi connectivity in their outlets so that their customers can browse the internet as well while they enjoy their cup of coffee.

Customer satisfaction:

Customer satisfaction is the strongest favorable point of Starbucks. Each customer that enters a Starbucks outlet is given such a special treatment that they truly feel like they are in a special place.

The Starbucks community:

Starbucks has truly taken full advantage of the latest hype of social media. They have adopted their latest marketing strategies around social media websites like creating fan pages on Facebook and Twitter where they actually respond to all customers and keep in touch by posting pictures, videos and all the latest promotional information.

Innovation:

Starbucks has always kept its menu fresh by constantly coming up with new items and different blends and flavors in their coffee. Some of their latest hit drinks have been the Green Tea Latte considering the health conscious consumers along with iced tea and Frappuccino for their outlets in warmer climates.

Brand Marketing:

Starbucks has always portrayed itself as a high quality product and thus decided to rely on word - of - mouth promotion only. This served to be a quite useful marketing strategy as comparison to going for promotional ads in magazines, newspapers, billboards etc. They have recently begun utilizing the social media websites in the most effective manner ever. Their Facebook and Twitter pages have proved quite useful in promoting the image of Starbucks while also enabling them to have direct communication with all their customers on one platform

CAFFE NERO:

According to chairman of Caffe Nero, Gerry Ford (2008), Caffe Nero Group Ltd is 'the largest independent coffee retailer in UK, with over 400 stores in the UK'. It was founded in the year 1977 and today has its outlets open overseas as well in Turkey and Middle East. They distinguish themselves from other café's in UK by emphasizing on the fact that they are an Italian Coffee Company. Their main aim, as in the words of Gerry Ford (2008), 'is to provide a European style coffee house experience offering premium espresso - based gourmet coffee, authentic Italian food products and a relaxing atmosphere in every store'.

Caffe Nero has been given many awards for its high quality coffee over the years and for its outstanding experience that they deliver in their shops. Tatler has rated Caffe Nero as 'The best espresso this side of Milan while Egon Ronay has labeled it as "The Traditional Italian Café". Caffe Nero has also been given the label by UK consumers as "The best UK Coffee House" in nine consecutive years (Allegra Report, the UK's definitive guide for the coffee industry).

CAFFE NERO'S USP:

The Caffe Nero's marketing strategy mostly emphasis on its unique selling point which is a pure Italian theme. Caffe Nero portrays its self from more than just a café. Rather it has created a perfect blend of a café cum bar and restaurant. Therefore Caffe Nero is not limited to only providing a place for coffee and snacks rather you can go there just to enjoy a meal. They have a wide range of exquisite desserts along with many Italian dishes like the Italian wraps, soups, sandwiches, pasta and paninis.

CAFFE NERO'S TARGET MARKET

Caffe Nero mainly targets tourists in UK or the Italians searching for their Italian taste in cuisine. They are targeting the middle - income group of people who are middle - aged, students or business people who prefer to go to a café during their lunch breaks. Furthermore, Caffe Nero has formed a partnership with the famous chain retail store, House of Fraser, due to which around 145 cafes opened up, many of which were located within House of Fraser stores (James, Situation Analysis of the Caffe Nero Group Ltd - Festive City

Critical Analysis Between the Two Companies

Now that a basic review has been given on the marketing strategies being used by both Starbucks and Caffe Nero, an analysis will be done on what differentiates them from each other.

  • Caffe Nero and Starbucks are direct competitors but Caffe Nero distinguishes itself from Starbucks by selling cheaper coffee than Starbucks.
  • Caffe Nero offers a wider range of food items along with its coffee beverages which makes it stand apart from Starbucks which does not have such a wide range of assortments.
  • Caffe Nero adopts a strong brand positioning by emphasizing on its European - style coffee shop as compared to Starbucks which is of American origin. Caffe Nero has a unique selling point which emphasizes on the cafes continental - style whereas Starbucks is of American style.
  • Starbucks has successfully opened thousands of outlets overseas and in the international market whereas Caffe Nero still lacks in international expertise and has just recently opened its stores in Turkey and the Middle East.
  • Starbucks has plenty of outlets all over UK whereas Caffe Nero does not have sufficient outlets in Central London.
  • Caffe Nero has a lot of potential of growing because it enjoys many unique selling points like its pure European authenticity.

References

1. Ford, G (2008), 'THE BEST ESPRESSO THIS SIDE OF MILAN'

2. Voteforus.com (March 29, 2011) Starbucks Success Is It's Word Of Mouth/Social Media/Viral Marketing Strategy

3. James, S, Situation Analysis of the Caffe Nero Group Ltd - Festive City

4. VoteforUs.com Starbucks Marketing Strategy Unconventionally Effective

5. Kembell, B, Hawks, M, Kembell, S, Perry, L, Olsen, L 2002, 'Catching the Starbucks Fever', Missouri State University. Unpublished.

6. Rajul (2010), 'Starbucks vs Caffe Nero vs Costa: who wins?'

Merit And Demerit Of Peer Group

Advances Its Supply Chain Strategy With The Web Methods

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Finance AVP Tampines, we strive to create personal and business value for all our network peers.

Relationship Between Innovation And Strategic Management

One of the most misunderstood terms in technology is artificial intelligence. There have been several arguments of how this could result into a very disturbing concept for the human race. However, without knowing, the cognitive system is already in use and even appreciated by all who fear its effect. Some argue that it will cause several distortion especially unemployment. However, artificial intelligence are managed, maintained and even coded by humans. This is an employment means, instead of unemployment.

What this simply means is that artificial intelligence can help to improve human life and reduce stress. Here are the benefits of artificial intelligence.

Insight in Marketing and Business

Data is probably the most important raw material for the transformation of an economy to a digital economy. However, this raw data are hovering in the air untapped, unprocessed, and useless. It can be deployed for data mining, and processing of big data in a few minutes to provide information on business insights.

Fraud Detection

One of the movies that displayed to a high extent what Artificial Intelligence can really do is the 2012 BattleShip. Artificial intelligence can be deployed in the detection of fraud by data analysis of several fraudulent behaviors. The system can trace out links and possible direction, which a fraud is most likely to take through the application of artificial intelligence, which involves Data analysis of previous record deployed in a cognitive system to track, trace, and even be totally be aware of possible fraudulent action before they occur.

Speedy Input and Management of New Information

Over the years, companies are constantly seeking ways to manage date, speedily input them and also recover them when needed. This has go through different series of improvement from introduction of filing to several other storage methods. However, data can be imputed at a faster rate and also be fast in recovery, and arranging every single file accordingly without time wastage by the use of artificial intelligence.

Big Data Analysis

For every company, organization and even the government, decision-making is a very vital role to play. A single error could cost a lot or possible bring the organization to a ruin. There are possible millions of data that need to be analyzed to make sure that every single aspect have been viewed before decisions are taken. Big data analysis helps to extract, analyze and compress raw information to assist in decision-making.

Automated Systems

Since the evolution of the industrial sector, the improvement of technology has always recognized and work along side automated systems to improve works. Introductions of artificial intelligence in hotel bookings, tractors and factory machine are all speedily becoming automated with a lot of advantages as to minimizing waste, decreasing errors and improving production.

As business, begin to plan their improvement and growth; it has become paramount to introduce different measure that will assist in achieving this goal. Artificial intelligence has come to play that very pressing role that can transform the face of a business, a government and even an entire economy from just a regular way of getting things done to a more sophisticated means.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

SGP Executives Forum Sme Supply Chain

As a business solution provider what best a Executives Forum could offer you make a real connections. Most of the business problems occur due to improper decisions related to outsourcing, selecting the wrong vendor or carrying out delivery tasks without sufficient resources.

Recently a report on global B2C marketing automation company details the company’s burgeoning impact on the digital marketing industry. The report leverages on cloud services for all its marketing, focuses on the company’s core artificial intelligence (AI) and machine learning capabilities, and firmly plants the company as a promising mid-market suite that reduces silos across the enterprise.

Deep Learning Vs Machine Learning

What better a place could be than Executives Forum facilitated by  Top5Optimizers to learn from all of this in one place.

A company’s strategy is the game plan business owners and management use to position their organization in its chosen market area, to compete successfully, satisfy customers, and achieve good business performance.

Business leaders at Top5Optimizers Sme Supply Chain pay attention to the developments in the world because they are intertwined with market forces that affect consumers and demand. They have to adapt their business strategy to a constantly shifting environment. Thus, learning from Executives Forum makes it easy to learn and benefit in many ways.

Even the best marketing strategies need to be revisited, if not revised. Changes in the market environment can dramatically change the marketing mix and your product plans. Marketing strategy should be viewed as a process, which means that the best laid marketing plans will change sooner or later.

Strategic change can be caused by many forces; sometimes change is a threat while other times it can be an opportunity. It all depends on how your product or business is defined; additionally, how you react may be the biggest factor in your future success.

Sometimes the market evolves and the demand for an offering changes. For example, obesity is on a dramatic rise in North America; because of this people are becoming more "food label savvy" about calories, fat grams, sugar, carbohydrates, and protein. Fast food restaurants have had to respond with salad bars, better disclosure of nutritional information, and leaner products.

Another source of strategic change is technological innovation. As microprocessors increase in speed and processing ability, older personal computers quickly become obsolete. A more disruptive technological change might be the creation of the MP3 format and downloadable music. Music is now purchased one song at a time instead as albums of songs.

Occasionally, a market is redefined. This is often driven by competition or customer demand. Today, our fast paced culture demands a more personalized relationship with information, which has created wikis, blogs like this one, and the birth of IPTV (Internet Protocol Television). This new information content business allows the reader or viewer to get "personalized content" when they want it and where they want it.

Also, marketing channels change. Today the internet has changed the relationship of customers with providers. No longer dependent on the provider for education on products and services, the new consumer is more informed and sophisticated than ever. In fact, the consumer is more powerful and will get what they want or they will find another provider.

For the marketing strategist, the challenge is to anticipate the changes and take control of their destiny. The alternatives of delaying action or getting surprised can mean business failure.

As former GE CEO Jack Welch said, "Change before you have to".

We help people and companies grow through a trusted network of peers; whereby we provide a global network, where the return on human talents is simply enormous.

There’s been plenty of headlines about AI and machine learning being the future of retail marketing. The concept itself can seem overwhelming and out of reach for retailers. However, more marketing organizations are gearing up to add machine learning capabilities sooner than you may think. This article is all about what machine learning marketing is and how it can improve your customer experience.



What is Machine Learning?


84% of marketing organizations are implementing or expanding AI and machine learning in 2018!
If most organizations are implementing it, then what is it?  Machine learning is the science of getting computers to learn and act like humans do, and improve their learning over time in autonomous fashion, by feeding them data and information in the form of observations and real-world integrations.



There’s a lot of academic research and forums around the concept of machine learning. For merchants though, machine learning is giving customer data to computer systems so it can analyze the data and automatically learn and improve. Machine learning marketing then is using these types of technologies to provide better services and experiences to your customers. Think of products like Siri, Amazon Echo or services like Facebook’s retargeting ads. No matter how machine learning or AI is being used, it all comes down utilizing accurate customer data.



Benefits of Machine Learning for Commerce
Why are merchants using machine learning and AI? The answer is bettering customer experiences!
75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%. Customers no longer shop and buy on price and quality alone. They’re looking for intuitive customer experiences that make purchasing easy, convenient, and personalized to their needs. That’s a tall order for merchants, but machine learning marketing is a way to get there.
Here are some of the major benefits of implementing machine learning for your business that help improve the customer experience:


Real-time Marketing across Digital Platforms
Marketing is all about getting the right message to the right person at the right time. Machine learning is now making that a reality for merchants. AI systems have unparalleled level of responsivity when it comes to analyzing customer data and then delivering. For example, technology utilizes a customer’s web history to deliver fast and accurate content based on a customer’s interests.


Personalization
According to a recent reports, two-thirds of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. Machine learning can handle your Big Data so you can utilize it to better know your customers. Your customers will actually feel like you know them, not just that you’re selling to them.


Service or Support
A lot of merchants struggle with providing quick and helpful customer support when something goes wrong. With machine learning, you can automate parts of your customer service to ensure quicker response times and offer 24×7 support. As an example, many companies are already using chatbots for part of the process on both their websites and mobile apps to answer easy customer questions.



Future Product Development
If you know your customers better, you also understand their needs. Customer data from machine learning is also valuable for future product development. You can identify customer needs easier and tweak or create new products that you’ll know your customers will love.

Ours is a universe where each member network enables you to share issues, challenges and inspiration.

Chief Marketing Offer Brand Strategy

As a Chief Marketing Offer, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Brand Awareness & planning can make your business and products more popular.

For your profession as Chief Marketing Offer it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

How Leaders Create And Use Networks

The Impact Of RFID and the Supply Chain Management

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Artificial Intelligence is quite a trending topic in modern technology with many businesses adopting its use in their daily operations while others are skeptical about its relevance in the workplace. Let me show you the various benefits of AI to the workplace and how it can make your business grow as well as save time and money.

Simplification Of The Recruitment Process

Human Resource Departments are faced with the task of hiring staff which is quite daunting, frustrating and equally expensive, with personnel having to shift through a large number jobs applications for a relatively few vacancies, but this scenario is gradually becoming a thing of the past with the use of machine intelligence i.e. Artificial intelligence.

AI reduces the stress related to the hiring process through the use of the following ways:

Interesting job descriptions are written by recruiters through the use software known as Textio. This augmented writing platform compiles various job postings and puts forward to consideration suitable content to encourage the submission of more applications from job seekers.

Candidates for various job vacancies can schedule their interviews, allowing them to choose a time must suitable for them and also provides a chance to reschedule. All these are possible through the use of the Montage software.

AI powered software such as Stella match suitable candidates to jobs through the tracking of experiences, credentials and qualities sought for by employers.

Removal Of Repetitive Tasks In Daily Business Operations

Scheduling, rescheduling and cancelling meetings are quite stressful to administrative staff but the use of tools such as X.ai helps by performing these tasks diligently.

Recording, transcribing and sharing notes during meetings are also tasks which can be handled by artificial intelligence.

Improvement In Handling Issues Related To Sales, Marketing and Customer Service

Chatbots are forms of artificial intelligence that can help with support outside the company.They gain experience from real sales and customer reps and use this to assist customers in purchasing goods and services. Questions regarding marketing and customer relationship management (CRM) can also be handled by GrowthBot through the mining of data, both of the public and the company.

The Identification Of Security Risks And Protection Of Data

Financial institutions such as banks apply AI based technology to point out security risks and protect data. Examples of software which make the use of Ai in such cases include Darktrace, Exabeam and SparkCognition.

Increased Productivity

With AI handling most of the mundane and repetitive tasks at the workplace, workers are free to channel their efforts to more important tasks thus increasing productivity.

Productivity could also be boosted and monitored by machine intelligence by helping them discover areas that have high labour costs and other obstacles to increased efficiency.

Will Artificial Intelligence Replace Humans In The Workplace?

With the above examples, some individuals might be tempted to think about losing their jobs to AI powered tools since most tasks in the workplace are getting automated gradually, but their fears are unfounded as human input is indispensable despite the presence of artificial intelligence.

Artificial Intelligence basically handles tasks which could affect productivity and allows workers to be action-oriented and gives them the chance to be more creative.

Innovation Strategy And Organisation

Emerging Technologies In Supply Chain Management

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Chief Marketing Offer, we strive to create personal and business value for all our network peers.

Strategy Innovation And Entrepreneurship

What is a Brand? Put simply, it defines the identity of an organisation, product or service. It's more than just names and logos. The identity needs to be based on a unique idea and told through a compelling story. It needs to connect with potential customers and form positive emotional bonds. The idea needs to be distinctive from the competition and relevant to the target markets worldview. It also needs to be authentic, meaning that it's not enough to simply make empty claims. The organisation needs to actually live its brand.

Brands increase the value of products and services by differentiating them from the competition, creating positive mental associations and forming emotional relationships with the customer. Philip Kotler from the Kellogg School of Management famously said that "if you are not a brand, you are a commodity. Then price is everything and the low cost producer is the only winner."

Competing on price may increase short-term sales, but is a dangerous strategy for anyone serious about building a profitable, sustainable business. Brands provide businesses with the means to free themselves from constant price competition, increase the value of their services, reduce their marketing costs and develop long-term customer loyalty.

Building a successful, sustainable brand requires careful planning and consistency. It needs a strategy. Brand strategy is the plan that defines defines the ideas and stories behind the brands, the structure and relationship of the brands within the organisation and the core identifying elements. These can include elements such as company and product names, tone of voice, logo's, colour schemes etc. It also provides the framework for implementing the brands throughout the organisations operations and for using them to efficiently work towards the businesses goals. It's not just a cosmetic exercise; it's a key element of business strategy.

With a clear strategy in place, managers can make appropriate, co-ordinated, informed decisions not just in marketing, but in all departments from product development through to customer service and recruitment. This process of embodying the brand idea throughout the organisation is what we call branding.

The beauty of branding is that by telling your customers authentic, compelling stories, you not only make your goods more attractive and valuable, you give your customers something to talk about. Humans naturally love to tell and share stories. By giving them good stories to tell, you gain access to what is by far the cheapest and most effective form of promotion - word of mouth.

Few organisations manage to achieve the full benefits of word of mouth, and worse still, for many organisations it spreads more negative stories than positive. To compensate for a lack of positive word of mouth, organisations spend huge sums of money on ineffective marketing exercises. Without an effective brand strategy these exercises are often unfocussed, inconsistent and unauthentic. Consequently, they rarely pay for themselves, let alone make a profit.

So what is the role of marketing? To a large extent, branding is the antithesis of marketing. Branding is the most effective way of generating positive word of mouth, making it both cheaper and more effective than traditional marketing techniques.

Marketing without a clear brand strategy is a chaotic, costly exercise that in essence is little more than shouting and showing off about your products and services. People don't like or trust show-offs. If you want to make an impact, you need to talk to them like grown ups. With exposure to thousands of marketing messages every day, consumers have become largely immune to meaningless promotional messages, filtering them out and filing them in their mental recycle bins.

However, there is still a place for marketing and in many cases, marketing is part of the branding process as it provides a means by which to spread the brand story. This explains why there is so much confusion regarding the difference between them. Marketing used to be about the promotion of products and services. Successful marketing now focuses on the promotion of brands.

If an organisation developed a perfect brand idea but did nothing to promote it, then no one would ever have heard about it. The story would never spread and the strategy would be unsuccessful. It's therefore important to combine the strengths of both branding and marketing in order to reach your target market.

The most successful organisations combine a confident and forward thinking idea with a robust and organised strategy. They then use carefully targeted marketing to help get their story out. The success of their brands means that as time goes on, the need for formal marketing reduces and the effectiveness of any existing marketing increases, thus paving the way for increased profits and organisational growth.

In conclusion, brands are a key element of building profitable businesses with long-term sustainability. When executed well, they increase sales, add value to products and services and reduce marketing costs. They also give focus to a business, boost staff morale and increase share value.

Building successful brands is not simply a cosmetic exercise. They need to be consistent, true to the organisation and embodied throughout their activities. This is only possible when a clear brand strategy is in place to act as a framework for their implementation, and to ensure that they are always working towards the business goals. Marketing has its place as a tool for promoting brands, but once they have made a connection with the core of their target market, successful brands can sell themselves through word of mouth.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

CIO Clementi Business Strategy

As a CIO Clementi, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Digitization Challenges & planning can make your business and products more popular.

For your profession as CIO Clementi it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

How Leaders Create And Use Networks

Marketing Strategy - What It Is, And Why It Is So Important ?

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Marketing strategy is the primary key to business success. The No. 1 reason businesses fail is that they don't make enough money. And the No. 1 reason they don't make enough money is that they don't adequately understand and practice effective marketing strategy. Marketing strategy offers these powerful benefits:

- Concentrating your resources and efforts on your greatest opportunities for success

- Sharpening your competitive advantage so that your business is superior to your competitors' in ways that matter to customers

- Increasing the income of the firm more effectively than any other way

- Uniting the leadership team to all pull in the same direction, maximizing positive results

- Giving your brand a clearer focus so that it will be better known in the marketplace

- Stimulating demand for your products and services

- Improving the effectiveness of messages you send to customers and prospects

- Strengthening your ability to understand and meet the needs of customers

- Ensuring that your business will survive and thrive far into the future

"Marketing strategy" is one of the top-10 search terms related to marketing, used by Internet searchers about a half-million times a month. Many people are obviously interested in learning more about marketing strategy. That's why this article has been written, the first in a series that explain marketing strategy in detail. The author, Buck Lawrimore, has provided marketing strategy to hundreds of business, government and nonprofit organizations of all sizes for more than 27 years.

Definitions of Marketing

"Marketing" comes from the Latin word merx or mercis meaning merchandise. Originally a market was a large open space where merchandise was displayed for sale, like pictures we've seen of large open marketplaces in Third World countries, or today's farmer's market. Originally "marketing" involved selling products in a marketplace. And that's still the core meaning. But professional marketing has evolved to such a high degree of sophistication, like computer science and medicine, that it involves much more than just selling in a marketplace.

The American Marketing Association, the largest professional organization of marketers in the U.S., defines marketing as follows:

"Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

This definition makes no mention of generating sales and income, the primary aims of business marketing, perhaps in deference to the many nonprofit organizations which are members of the AMA and are more focused on "delivering value" and "managing customer relationships."

Another way to understand marketing is to view it as a mindset or orientation of the business or organization. The so-called marketing orientation means the organization as a whole is oriented to understanding and meeting the needs of customers. A company with this orientation is market-driven. It focuses its strategy and operations on understanding and meeting the needs of customers in a manner which is superior to competitors. Procter & Gamble is one of the largest and most successful companies in America, and it has a strong marketing orientation. SAS Airlines, FedEx and other leading companies around the world have a passion for understanding and meeting the needs of customers. That's how they became so successful, and that's how your organization can become more successful than ever before, whether you aim to be a world leader or just the best in your neighborhood at what you do.

Definitions of Strategy

"Strategy" comes from the Greek word strategos meaning general. Strategy defined by Webster's as "1 The science of planning and conducting military campaigns on a broad scale." More recently strategy has come to mean "skill in management" or "an ingenious plan or method."

There are two aspects or connotations to this idea of strategy. The first is, it's big picture. It involves consideration of all your available resources - people, money, time, physical resources etc. "on a broad scale." The second is, strategy involves winning some form of competition. Your opponent may be an enemy who is trying to defeat you, or a business competitor who is trying to get your customers to buy from them instead of from you, or an opposing athletic team in a sports event. In all these situations as well as your own real world, there is one key to all effective strategy. This is one of the most important things for you to learn from this book:

The key to all effective strategy is
concentrating your resources on your greatest opportunities,
where your competition is weak.

Definition of Marketing Strategy

So then, effective marketing strategy could be summed up this way:

"Concentrating the organization's resources on its greatest opportunities
to better meet customer needs, outperform competitors, increase income,
and achieve enduring success."

Implied in this practical definition is the key idea that you have or will develop a niche or position in the marketplace which you can dominate or at least be a top player in, by building on strengths which distinguish you from your competition. Also implied is that you will be most successful if you concentrate on better meeting customer needs (via the marketing orientation) as a path to increasing sales, rather than just focusing on outbound communications or a sales force to persuade potential customers to buy.

Why Digitization Is Important Today

Supply Chain Concept And Meeting Groups

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for CIO Clementi, we strive to create personal and business value for all our network peers.

Business Environment Consequences For Industries Impacted By Digitisation

Solopreneurs who possess agile professional skills bring to the organizations with whom they work urgently needed expertise, often limited to a specific assignment and for a predetermined length of time. Agile Solopreneurs provide great insight, heightened productivity and relevant experience to countless mission-critical projects.

Agile innovation first swept through the Information Technology sector and greatly increased success rates in software development, improving product quality and speed to market. Agile management techniques are spreading to other industries and Solopreneur consultants ought to be aware of what is involved, both as regards the ways your clients and prospects may buy into agile practices and how you might incorporate certain agile methods into your consultancy.

More so than in the past, business ventures now exist in highly dynamic conditions. Customer priorities and technological advancements are known to change rapidly. Keeping a finger on the pulse of new developments and innovating or adapting as necessary the company's products and services in response are essential. Marketing strategies, advertising buzz words and sales strategies operate on short-term cycles that fit the parameters of social media platforms. This fast-moving environment demands the stewardship of leaders who command agile skills. But what does agile mean in practice?

Agile does not mean doing the usual thing, only faster. Darrell Rigby, a partner at Bain & Company consulting and Hirotaka Takeuchi, professor of strategy at the Harvard Business School and CEO of Scrum, Inc., a consulting and training firm, describe agile business practices as containing the following elements:

  • Scrum: Creative and adaptive teamwork that solves complex problems.
  • Lean development: That focuses on the continual elimination of waste.
  • Kanban: That focuses on reducing lead times and the amount of time needed to complete a process.
Agile management practices are particularly well-suited to strategic planning activities, marketing campaigns, resource allocation decisions and supply chain challenges. Agile works best where complex problems can be broken down into modules and assigned to specific teams. Examples of ideal conditions in which to apply agile innovation or methods include:

  • When the solutions to an obstacle or challenge are unknown
  • When the specifications of a product in development may be subject to change
  • When the scope of work to be done on a project is not precisely known
  • When cross-functional collaboration is presumed to be vital and time to market is sensitive
In order to expand (or at least maintain) one's billable hours, Solopreneurs would be wise to acquire agile skills (books, blogs and certifications are available) and promote your proficiency when selling intangible B2B services to prospects. Decision-makers at organizations that are faced with a mission-critical project, challenge, or opportunity may feel more confident about hiring a Solopreneur who can bring agile methods and problem-solving approaches to the table.

External Solopreneur consultants must always present ourselves as being dependable, trustworthy, capable and able to meet or exceed the clients' expectations by way of the cutting-edge skills that we possess. In this way, we make hiring managers and project sponsors feel that they'll appear trustworthy and capable to their peers and superiors when they bring us on board. In this way we can build and sustain a viable consultancy.

Thanks for reading,

Kim

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

IT Consultant Functional CBP Business Strategy

As a IT Consultant Functional CBP, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Agile Supply Chain & planning can make your business and products more popular.

For your profession as IT Consultant Functional CBP it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Business Environment Consequences For Industries Impacted By Digitisation

Importance of Supply Chain Management in Modern Businesses

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Even the best marketing strategies need to be revisited, if not revised. Changes in the market environment can dramatically change the marketing mix and your product plans. Marketing strategy should be viewed as a process, which means that the best laid marketing plans will change sooner or later.

Strategic change can be caused by many forces; sometimes change is a threat while other times it can be an opportunity. It all depends on how your product or business is defined; additionally, how you react may be the biggest factor in your future success.

Sometimes the market evolves and the demand for an offering changes. For example, obesity is on a dramatic rise in North America; because of this people are becoming more "food label savvy" about calories, fat grams, sugar, carbohydrates, and protein. Fast food restaurants have had to respond with salad bars, better disclosure of nutritional information, and leaner products.

Another source of strategic change is technological innovation. As microprocessors increase in speed and processing ability, older personal computers quickly become obsolete. A more disruptive technological change might be the creation of the MP3 format and downloadable music. Music is now purchased one song at a time instead as albums of songs.

Occasionally, a market is redefined. This is often driven by competition or customer demand. Today, our fast paced culture demands a more personalized relationship with information, which has created wikis, blogs like this one, and the birth of IPTV (Internet Protocol Television). This new information content business allows the reader or viewer to get "personalized content" when they want it and where they want it.

Also, marketing channels change. Today the internet has changed the relationship of customers with providers. No longer dependent on the provider for education on products and services, the new consumer is more informed and sophisticated than ever. In fact, the consumer is more powerful and will get what they want or they will find another provider.

For the marketing strategist, the challenge is to anticipate the changes and take control of their destiny. The alternatives of delaying action or getting surprised can mean business failure.

As former GE CEO Jack Welch said, "Change before you have to".

How To Improve Emotional Resilience

Importance of Supply Chain Management in Modern Businesses

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for IT Consultant Functional CBP, we strive to create personal and business value for all our network peers.

Common Problems In Supply Chain Management

In simple words, a marketing strategy is the HOW and WHY of a marketing plan. Marketing strategies need to be based on good plans, without which you will lose direction and focus. Here are a few tips for creating market strategies.

Start with Vision and Mission

Vision asks the question: "What do you want to become?" As the leaders and thinkers in the organization, foresight is very important as it defines any action that should be taken from that point on. Mission asks the questions, "Why do you exist?" as well as "What steps are you willing to take to achieve your goal?" This takes into consideration the present situation, as it reflects strengths and weaknesses that help you make a solid evaluation of where you are at the moment.

Look outward

Be aware of trends in the market, as well as other outside factors that might affect it. Taking a global perspective into consideration allows you to think creatively and beyond the sphere of what you are comfortable with. Being a keen observer prepares you for any changes in the market.

Look inward

Make an assessment of competitors and threats, keeping your friends close, but your enemies closer. Nothing is more thrilling than knowing how to adapt to competitors who are willing to fight tooth and nail for your precious market share. Know what you are up against so you'll never be a step behind.

Be innovative

Lastly, after gathering all the data, plan your marketing strategy and learn how to think outside the box. Successful strategies have been borne out of creative minds that were willing to make a difference when everybody else was doing the same thing. Although some cut-and-dried strategies have worked, it takes an ingenious one to put you at the top. Don't be afraid to be different.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Head Of Finance Punggol Digital Strategy

As a Head Of Finance Punggol, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Digitizing Services & planning can make your business and products more popular.

For your profession as Head Of Finance Punggol it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

How Much Does A Focus Group Cost

Marketing Strategy - Better Change Now Before You Have To

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

What is a Brand? Put simply, it defines the identity of an organisation, product or service. It's more than just names and logos. The identity needs to be based on a unique idea and told through a compelling story. It needs to connect with potential customers and form positive emotional bonds. The idea needs to be distinctive from the competition and relevant to the target markets worldview. It also needs to be authentic, meaning that it's not enough to simply make empty claims. The organisation needs to actually live its brand.

Brands increase the value of products and services by differentiating them from the competition, creating positive mental associations and forming emotional relationships with the customer. Philip Kotler from the Kellogg School of Management famously said that "if you are not a brand, you are a commodity. Then price is everything and the low cost producer is the only winner."

Competing on price may increase short-term sales, but is a dangerous strategy for anyone serious about building a profitable, sustainable business. Brands provide businesses with the means to free themselves from constant price competition, increase the value of their services, reduce their marketing costs and develop long-term customer loyalty.

Building a successful, sustainable brand requires careful planning and consistency. It needs a strategy. Brand strategy is the plan that defines defines the ideas and stories behind the brands, the structure and relationship of the brands within the organisation and the core identifying elements. These can include elements such as company and product names, tone of voice, logo's, colour schemes etc. It also provides the framework for implementing the brands throughout the organisations operations and for using them to efficiently work towards the businesses goals. It's not just a cosmetic exercise; it's a key element of business strategy.

With a clear strategy in place, managers can make appropriate, co-ordinated, informed decisions not just in marketing, but in all departments from product development through to customer service and recruitment. This process of embodying the brand idea throughout the organisation is what we call branding.

The beauty of branding is that by telling your customers authentic, compelling stories, you not only make your goods more attractive and valuable, you give your customers something to talk about. Humans naturally love to tell and share stories. By giving them good stories to tell, you gain access to what is by far the cheapest and most effective form of promotion - word of mouth.

Few organisations manage to achieve the full benefits of word of mouth, and worse still, for many organisations it spreads more negative stories than positive. To compensate for a lack of positive word of mouth, organisations spend huge sums of money on ineffective marketing exercises. Without an effective brand strategy these exercises are often unfocussed, inconsistent and unauthentic. Consequently, they rarely pay for themselves, let alone make a profit.

So what is the role of marketing? To a large extent, branding is the antithesis of marketing. Branding is the most effective way of generating positive word of mouth, making it both cheaper and more effective than traditional marketing techniques.

Marketing without a clear brand strategy is a chaotic, costly exercise that in essence is little more than shouting and showing off about your products and services. People don't like or trust show-offs. If you want to make an impact, you need to talk to them like grown ups. With exposure to thousands of marketing messages every day, consumers have become largely immune to meaningless promotional messages, filtering them out and filing them in their mental recycle bins.

However, there is still a place for marketing and in many cases, marketing is part of the branding process as it provides a means by which to spread the brand story. This explains why there is so much confusion regarding the difference between them. Marketing used to be about the promotion of products and services. Successful marketing now focuses on the promotion of brands.

If an organisation developed a perfect brand idea but did nothing to promote it, then no one would ever have heard about it. The story would never spread and the strategy would be unsuccessful. It's therefore important to combine the strengths of both branding and marketing in order to reach your target market.

The most successful organisations combine a confident and forward thinking idea with a robust and organised strategy. They then use carefully targeted marketing to help get their story out. The success of their brands means that as time goes on, the need for formal marketing reduces and the effectiveness of any existing marketing increases, thus paving the way for increased profits and organisational growth.

In conclusion, brands are a key element of building profitable businesses with long-term sustainability. When executed well, they increase sales, add value to products and services and reduce marketing costs. They also give focus to a business, boost staff morale and increase share value.

Building successful brands is not simply a cosmetic exercise. They need to be consistent, true to the organisation and embodied throughout their activities. This is only possible when a clear brand strategy is in place to act as a framework for their implementation, and to ensure that they are always working towards the business goals. Marketing has its place as a tool for promoting brands, but once they have made a connection with the core of their target market, successful brands can sell themselves through word of mouth.

International Supply Chain Management

Supply Chain Concept And Meeting Groups

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Head Of Finance Punggol, we strive to create personal and business value for all our network peers.

Companies With Supply Chain Management Problems

To keep ahead in a fast-moving industry, leading Asia-Pacific fashion retailer Bossini needed to have better visibility into its business and operational processes through the synchronization of real-time data across multiple orders, shipments and stock-keeping units.

By leveraging the Enterprise Service Bus (ESB), Bossini is able to speed up the deployment of new applications and processes and bring new partners on board much more quickly.
The intuitive development environment of the webMethods ESB has enabled Bossini's programmers to easily, and quickly, build the large number of interfaces required to meet its complex integration requirements.

Upon transforming to a Service Oriented Architecture (SOA), Bossini could synchronize real-time data from multiple orders, shipments and stock-keeping units (SKUs) across its Point-of-Sale (POS) systems and Warehouse Management System (WMS) inventory.

Benefits include:

• Better visibility into real-time processes with dynamic synchronization of data between point of sale and warehouse management systems
• Additional business capabilities, e.g. late shipment and sales performance monitoring via dashboards/SMS and stock-on-hand monitoring for all markets.
• Factory order allocation reduced from three days to one
• Finance month-end closing slashed from 25 days to seven
• Developer and IT productivity increased by up to 30 percent through user-friendly intuitive interface and re-use of programming objects from the webMethods ESB.

A standards-based solution

With the webMethods Enterprise Service Bus, Bossini is able to take full advantage of the standards-based interfaces to integrate with their existing systems and utilize service orchestration to connect their existing systems to their processes. This allows Bossini to speed up the deployment of new applications and processes and bring new partners on board much more quickly.

Subsequent changes are also easier to implement, and the company enjoys cost savings resulting from the re-use of the service components. "The webMethods ESB enables us to achieve real-time interoperability across numerous disparate applications, including independence from the constraints of their operating systems and hardware platforms," said Mr. Andrew Ling, Director of IT and Supply Chain of the Bossini Group.

Of equal importance is the platform's flexibility and ease of use. "This was crucial in our ability to gain competitive advantage in the fickle world of apparel retailing," said Ling. "In our decision, we also took into account the faster adoption, lower training costs and quicker return-on-investment enabled by the very intuitive design of the webMethods ESB."

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Sales And Marketing Director Business Strategy

As a Sales And Marketing Director, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Supply Chain & planning can make your business and products more popular.

For your profession as Sales And Marketing Director it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Strategic Management Of Technological Innovation

Emerging Technologies In Supply Chain Management

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche.

The term positioning has two connotations: a vertical and a horizontal one. In terms of the vertical connotation, the term refers to the order in which your product ranks relative to the products of your competitors in the minds of your customers in your industry niche. (For example, which product comes to mind first when I say the word cola?)

In terms of the horizontal connotation, the term refers to the qualities and attributes your product represents in the mind of your customers, again relative to your competitors.

While you cannot directly control the ranking that your product or service enjoys in the minds of your customers, you can influence how you position the product in terms of qualities and attributes. That is, by properly positioning your product relative to your competitors in the minds of your customers, you will have much more control over how your brand is perceived in the marketplace. You will then effectively have a guide or map for how to execute your branding strategy.

Brief Exercise:

Identify the key differentiators of your product. Ask yourself: why would customers buy from me? What makes my product different? What is the unique value it adds? Be sure to list at least 4-5 traits that set your product apart and make it unique.

What Does It Mean To Be A Resilient Person

e-Marketing Strategy: 7 Dimensions to Consider For Digital Growth

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Sales And Marketing Director, we strive to create personal and business value for all our network peers.

AI And Machine Learning Spell Radical Changes For Business

Branding strategy is an important component of every business. Branding strategy is the most effective way to sell a product/service and to enhance the demand for a product/service in the market. Increasing competition in business develops similar products with good quality from different manufacturers. But an effective branding strategy only makes your business and products more popular. Branding strategy is usually designed and developed by the marketing department.

An effective branding strategy can be achieved with a proper research of different kinds of needs and expectations of people who buy your product. Good branding strategies will involve your brand communications, analytical techniques, and creative positioning. Before getting into the process of brand building, various elements for branding your products/services would need to be analyzed carefully. These key elements come into play by means of an appropriate action plan. A proper branding strategy begins with analyzing various measurable advantages of your product over your competitors. This leads to the execution of an effective branding strategy for your product.

Building a strong and unique identity is one of the most important procedures in creating a branding strategy. It includes unification of your brand, effective communication of your brand message, research methods, and various strategies. Internal branding helps to create a strategy within your business. This helps in developing your branding strategy in a much unique style. Brand targeting and positioning help you in defining things like your brand character, availability of your product in the market, and reputation of your product. All of these factors need to be taken into consideration.

It is always recommended to keep track of the strategy in all stages. Measuring your brand always helps you improve branding strategy for your business. It includes tasks such as tracking and measuring of your brand initiatives, measuring their performance, managing the visual identity of the brand, and maintaining a corporate reputation. Creative advertising is a tricky way in developing a branding strategy. In general, an effective branding strategy helps your business attain more profit, while developing faster.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Sales And Marketing Tools Bishan Ai Business Trade

As a Sales And Marketing Tools Bishan, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Machine Learning Advertising & planning can make your business and products more popular.

For your profession as Sales And Marketing Tools Bishan it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

What Is The Role Of Business Development Manager

Factors Affecting Marketing Strategy New Innovations

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

When I was ten years old at a summer camp I was leading in the potato sack race. To check on my competitors I looked over my shoulder and suddenly tripped and fell. I came in last place. Even the slowest person, Marsh Mellow Matt beat me. It was humiliating. But in the end I gained a good learning experience.

When a bargain-brand product attacks your premium-brand space, is it still healthy to look over your shoulder? Will you trip over too?

In a robust economy it's relatively easy to maintain profitable growth of a premium-brand product. Conversely, in today's economy, the competitive forces are testing the best of us. We are entering a new paradigm of business and the days of conspicuous consumption are quickly receding. Since 2007 over 8 million jobs have been lost. We have chronic unemployment at 10%, or in reality its 17% when you add the people who gave up looking for a job. As fear, insecurity, and the need to be frugal enter the consciousness of consumers, companies are responding by introducing lower price bargain-brand products. What's a premium-brand to do?

There are three strategies a premium-brand can consider; (1) Introduce your own bargain-brand, (2) Innovate a new value product category (3) Or, maintain status quo. Let's consider the ramifications of deploying your own Bargain-Brand.

As Jacqueline Kennedy once said, "I don't react, I respond."

There's a saying, "Never fight a pig because you'll get muddy and the pig will enjoy it." The same goes for a premium-brand looking to protect its market share against a bargain-brand. Every day we see new bargain airlines, bargain consumer products, bargain cars, bargain food, and bargain electronics. Be careful of the panic reaction when you deploy short term tactics in price discounting and couponing. It may only deplete profits. You can hold the line, but can you afford customers who defect to lower price brands. As Jacqueline Kennedy once said, "I don't react, I respond."

Seek your uniqueness

There are no right answers, but a journey of discovery will help determine your strengths, weaknesses, and uniqueness. In a recent book by Dr. Caroline Leaf, called, The Gift In You, this PhD. Researcher discovered there are seven layers of thinking processes in our minds. The seven layers of thinking processes are: Intrapersonal, Interpersonal, Math/Logic, Visual/Spatial, Music, Kinesthetic, and Linguistic. Starting from the most dominant thinking process, when a new thought enters our mind it will loop into the seven layers in a different sequential order. For example, someone who thinks first in music will be able to read between the lines to give meaning to it. While a logic/math dominant thinker performs pattern recognition in huge numbers and reasons in a precise order. We all see the world differently and think differently. We are all unique and so are our companies and the way we collective process our thinking. As such it's fruitless to be like someone else such as Steve Jobs. None of us can think like him and nor do we want to. We must learn to be ourselves by knowing our uniqueness and using it to your advantage.

Are you an elephant or a cheetah?

As Shakespeare once said, "To thine own self be true." In other words, do you have the competencies to compete as a Bargain-Brand?

When launching a new product you'll have to adjust and adapt quickly. Is your company a cheetah that can move quickly and adapt to consumer and market changes? Or, are you a slow moving elephant that makes decisions at a sluggish pace? A slow moving elephant should think twice when competing against fast moving bargain-brand cheetahs.

GM was slow to introduce Saturn to compete against the Japanese, but Intel was quick to respond to constant AMD attacks. At first, Intel's bargain-brand chips (Celeron) performed poorly, but they responded quickly to the market and beat AMD at their own game.

Will you divide and conquer yourself?

Julius Caesar's strategy to overcome the enemy was to divide and conquer. When launching a Bargain-Brand, you might be dividing your resources and placing your entire organization into a weak position. Without sufficient resources, people, and focus, both your premium and bargain brand products could become diluted and fail. If the Bargain-Brand fails then you'll have the added cost and time of cleaning up plus the cost and time to rebuild the Premium-Brand.

It cost GM $15 Billion to launch and maintain the Saturn division. Delta Airlines launched Ted Airlines and lost billions too. These two elephants didn't understand their uniqueness nor able to response quickly to market changes. Rather they copied the competition thinking that would satisfy the market.

On the other hand, fifty years ago, Anheuser-Busch was facing a low-price assault from regional players which opened up a whole new market category. Anheuser-Busch responded by opening up another company that was completely separate from the parent company; perhaps you've heard of Busch Beer.

Are you looking at your customers or just your competition?

The famous basketball coach John Wooden won more college basketball championships than anyone else. Part of his success was to never allow one player to be compared to another. Rather, each player was judged by his own skills, performances, and productivity. Companies trying to copy Bargain-Brands don't have the same competencies, people, collective thinking processes, and experiences like their competition. Look at Steve Jobs and his string of successful products; iPod, iPhone, iTunes, etc. Therefore, don't copy your competition, rather seek what is good for the customer and use your uniqueness to develop your product.

Know thy customer

This is a key time to study your customer to determine their true needs and the perceived value of your offering. Advances in Neuromarketing have discovered that traditional marketing research can fall short in truly understanding how a customer receives your message. Each year billions of dollars are spent on traditional market research and still 80% of new product launches fail. Neuromarketing will give you insight on the emotional needs of your audience and how they will perceive your messaging and marketing.

The power of Neuromarketing starts with the engagement of our seven senses; (1) Taste, (2) Smell, (3) Hearing (4) Touch, (5) Sight, (6) Humor, and (7) Intuition. To make it all work one must understand the power of association that directly impacts our emotional brain and how past experiences are recalled when we encounter a brand experience. Walk into a Whole Foods Store and you're bombarded with a cornucopia of beautiful food, fresh baked bread, brewed coffee, and desserts turned into art. You're flooded with emotions of mom, home, security, abundance, and happiness. The experience is frequently joyful and you're willing to pay premium prices for their products.

The power of association will engage our senses to recall positive experiences that we will tie to the brand. Called somatic markers, they represent a total compilation of emotions, negative associations, and positive associations. When a woman is given a light blue box with a white ribbon, the Tiffany brand and blue color evoke strong feminine emotions. When we think of a well branded product, such as Coach, Chanel, Harley Davidson and Tiffany, many of us experience an emotional and somewhat sensual positive response. A good brand tied to Neuro-marketing should offer:

o A great experience that exceeds customer's expectations
o A clarification of the value of the product
o A decision by the prospect to consider purchasing it

How we associate products with past experiences can determine our purchasing considerations. Mr Lindstrom in Buyology highlighted a few examples such as;
o Light blue for a woman can be associated with engagement, marriage, babies, and fertility. Pink is associated with luxury, sensuality, and being feminine.
o Color will increase brand recognition by 80% and represents up to 50% in the decision making process to choose a brand product.
o People will buy more out of love (53%) versus sex (26%).
o Be authentic, transparent, and real. We buy from people we can relate to.

Don't let your Bargain-Brand cannibalize the profits of your Premium-Brand.
If you decide on launching a Bargain-brand be sure you are capturing the right revenue. If one part of your target audience is not profitable with your premium-brand and your bargain-brand can capture that profit, then go for it. On the other hand, if your Bargain-brand is going to cannibalize your premium-brand profits then reconsider your options.

It's essential that your bargain-brand have a different perceived value, messaging, and pricing. Years ago Kodak came out with a bargain-brand film that had little distinction from the premium brand. Customers went for the lower price product cannibalizing profits from the premium-brand. On the other hand, when P&G purchased Luv's Diapers brand, it repositioned it as a bargain-brand. Their Pampers brand was given greater features and advertising thus creating a higher perceived value.

Must Develop a Difference in Perception and Value
If you offer a bargain-brand, then your goal is to offer two products with much separation in value and messaging. You'll want to consider using Neuromarketing research techniques. It is essential that the premium product maintain its true value benefits while the lower-price brand act and look like a bargain-brand one. By acting like a bargain-brand, you'll be able to cut costs on marketing, support, operations, and production and thereby creating the gross margin to compete effectively on price. You may want to use a hot button here to connect people to your article on Neuromarketing.

When Anheuser-Busch rolled out Busch Beer they created a whole new company and identity. They invested in new distribution, new trucks, and new sales people to ensure that the Premium-brand and Bargain-brand were not confused but optimized.

Don't recreate the wheel or build a new organization unless there's a market for it
GM invested $15 Billion in Saturn and it failed. Is your goal to market a Bargain-Brand or build a new company?

Consider your resources, sales volume, and gross margins. Your goal is to make a profit. If your Premium-brand cannot serve another large market, then a new organization, such as starting up a discount airline division or Busch Beer may be an answer. On the other hand, if your premium-brand can cover the market then re-consider your options. As I mentioned earlier, GM spent $15 Billion on the new Saturn division, when their existing product lines at Buick and Chevy reached the same target audience.

The Final Strategy to Consider: Innovate a new product category
A recent book called Blue Ocean Strategy stated that it is sometimes better to innovate a new product than to compete in blood thirsty waters or Red Ocean. Look at the crowded fields of electronic consumer products, automobiles and food. When you launch a new product in these categories how do you stand out?

Conversely, companies will innovate new products developing a new category where there is no competition; hence Blue Ocean. Years ago Sony launched the Walkman. Apple introduced the iPod and iPhone. An example in Blue Ocean Strategy was the Casella Winery from Australian who wanted to launch a new wine in a very crowded and snooty category.

A strategy based on innovation will look at different customers with shared commonalties. In the crowded wine business, more wineries did not think of looking for low budget beer drinkers. The Casella winery saw things differently and believed beer drinkers would want wine if the purchase decision was made simple and fun. Out came Yellow Tail wine in simple red and white versions.

A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The innovation (in product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market.

The lesson I learned in the potato sack race was easy, keep your eye on the goal line not what your competition is always doing. John Wooden's success was doing the best he could possibly do every day. As you consider your premium brand, think about the best you can do every day with it. As any typical SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTEL analysis (Political, Economic, Social, Technology, Environmental, Legal) you should consider:

Are you an elephant or a cheetah organization?
Will your Bargain -Brand cannibalize your Premium -Brand profits?
Do you have the resources to run two brands simultaneously at a profit?
Are you able to clearly define and communicate the different unique selling proposition for each brand?
Will the customer perceive the differences?
Will your current Premium-Brand cover this market? Or is the Bargain-Brand a new demographic?
Lastly, do you innovate a new product to create a new category and target audience?

As Jacqueline Kennedy once said, "I don't react, I respond." Panic and fear should not be part of your tactics, but a well thought out response that optimizes your resources, strengths, and uniqueness in meeting the needs and wants of your customer.

Supply Chain Management Benefits And Challenges

Tops 7 Mistakes Executives Make When Digitizing The Business

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Sales And Marketing Tools Bishan, we strive to create personal and business value for all our network peers.

12 Ways To Boost Brand Awareness On Social Media

I am often asked, "How do I know that I am getting the most bang for my buck when running an ad in any particular advertising vehicle?" The answer here is that it depends. There are many factors to consider in determining if you are on the right track. Following are some tips that will help you.

1. Determine Your Ad Campaign Goals
What is your goal for your advertising campaign? Are you trying to create awareness? Do you want to generate traffic to your website or store front? Do you need X amount of leads to come from your campaign? Do you want to create a certain amount of sales for a new product or service? Determine what you need your ad to do for you then design your ad with the goal in mind.

2. Determine Your Budget
When I ask my clients about their advertising budget, I am often presented with this blank stare. It is very important to determine what the advertising budget is throughout the course of a year, and stick to it! Break out your budget and determine what you can spend per month. It's common sense, I know but many people don't do this in their business. Then go back to determine, based on upcoming events, what advertising needs to take place and when. Remember that it's okay to mix in other marketing vehicles such as internet ads, workshops, article marketing or public relations. These activities do not take a chuck out of your budget to implement.

3. Have Your Target Market In Mind
Who is your target audience? Where do they live? Where do they work? What is their income bracket? What is their marital status or age group? What are their habits? The answers to these questions will greatly help you determine which marketing vehicle to use based on their demographics. For example, if you find that most of your customers are into skiing, then you may want to advertising at a ski resort, in a ski magazine, exhibit at a conference or tradeshow that targets skiers or advertise on a billboard next to a ski shop.

4. Give Your Ad Time
So, how much time should you give your ad to do its job you ask? Again, the answer is, it depends. Monthly and quarterly marketing vehicles will require longer lead times than a local newspaper or radio. Plus, consider your campaign goals. Is your goal to create awareness, then you'll want to plan and run a continuous, steady, balanced campaign. If you are running a special during a specific holiday season for example, you'll want to run intense, concentrated campaigns. For instance, for a landscaper running an aeration promotion during the fall and summer months, he'll run more frequent ads for a few weeks rather than months, and then move to a more steady and poised pace during the summer and winter.

Keeping in mind that people need to see and hear your message several times before it sticks, different messages also resonate with different people. However, if your ad is producing little to no response, the advertising vehicle may not be to blame. Your ad may be the cause. Check that your ad has a compelling offer. Do you have a call to action in your ad? Is it too wordy where your audience glazes right over it? Do you have a catchy ad tagline? Remember, you have seconds to catch the attention of your audience. Are you trying to sell all your products in one ad? Keep your message to one subject and focus on one goal in each ad. Most advertising vehicles will allow you to change your ad at any given time. Test your ad for best results.

5. Measure Your Ad's Effectiveness
Keep track of which ad in what marketing vehicles are producing the best results. If you have a coupon running in various media, put a code at the bottom of each ad that will tell you where that coupon came from when a customer uses it. Have a slightly different offer in different media mixes to determine how a customer found you. Note: Different offers can also effect how will your ad is fairing. If you have one ad offering a percentage off versus a specific dollar amount, the results can differ dramatically. Above all, ask your customers how they heard about you.

5.5 Also, determine your cost of reaching your customers. Using the cost per thousand (CPM) method, multiply the cost of the ad by 1,000 and then divide that number by the size of the audience (your ad representative or advertising agency should be able to give you this information). To illustrate, if your ad cost you $650 to run in your local newspaper and their reach is 22,000, then the cost to reach your customers is ($650 x 1,000 / 22,000) $29.54. Comparing the CPM across various marketing vehicles will help you place your ad accordingly.

By following these simple guidelines, you'll place yourself in a more favorable position to meet your goals, stay on target while producing results, without extending your marketing budget.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

HR Managing Director Managing Logistics

As a HR Managing Director, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Digitizing Services & planning can make your business and products more popular.

For your profession as HR Managing Director it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

International Supply Chain Management

Marketing Strategy Business Networking

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Artificial Intelligence, the name is getting rich & popular in the tech world and making the world groove along technological shifts. Covering our functionalities to changing the people view, AI is increasingly important for those of us in the marketing game! It all boils down to machines being able to tackle tasks that would normally require our input, freeing up time and energy for us. The key for us is not only how quickly these machines handle the tasks, but how much more efficient they do them as well.

The key for us is not only how quickly these machines handle the tasks, but how much more efficient they do them as well. With the contribution, the analytical and exponential growth is the prime factor that makes the human task easy. The exponential growth and automation of AI are for the marketing purposes, and there lies the key.

Artificial Intelligence is seen shaping the retail online shopping industry. Wondering, how? The speedy calculation and easiness in payment option, have made AI and robotics field to be used more and more.

Smart technology shaping the online shopping experience

People are more connected to their choices, and if those choices come in the form of visual research and touch, it's more than interactive. Visual search has been around for a long time, but with the advancements in artificial intelligence and the rise of mobile commerce, it's now gaining acceptance with the retailers. The internet sensation among the different countries has made people more and more closely with the technology advancements. Smart technology in the form of the social influence allows shoppers to digitally compare outfits by capturing a 360-degree view of themselves in an outfit and letting them send those images to friends via email and social media.

Chatbots as the customer shift and right fix

The technology of the chatbots has been very popular among the millennials. The importance and the prime factor have made it be used in the trending tech updates. Rising of the smartphones and options of open statistical have allowed the brand's E-commerce is a very competitive landscape. The brands that will thrive in 2017 will be those that will harness the power of new technology to create a more personal experience for customers.

E-commerce is a very competitive landscape. In the coming days, brands will thrive in with the power of new technology to create a more personal experience for customers, more interested in the trending e-commerce needs.

Customer Relationship Management

A few years back the shopping experience of the customer was in the back flash with the longer bills and non-hassle technology. What used to be collecting copious amounts of data to be tackled by someone when they finally had enough time to conquer the project for drawing conclusions and making future predictions, is now streamlined and far more efficient. With the help of AI, the days of aggressive re-marketing and focusing on the amount of ad exposure will be long gone. The new marketing era will be able to focus on quality and directing more relevant advertising to the right visitors at the right time. It has made the people interaction to the verging technology.

Image Classification with Computer Analytics

AI is changing the game. With its ability to classify, interpret, and understand images, AI is making it easier to find what you didn't even know the name of the image and the other unshakable changes.

With the use of the technology, one can improve the new way of the shopping and try to wend according to the new devices and technology shifts. The technology has proved to be essentials in life of all!

Supply Chain Management Association

3 Surprising Ways Artificial Intelligence Can Push Marketing and Advertising to the Next Level

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for HR Managing Director, we strive to create personal and business value for all our network peers.

Difference Between Automation And Digitization

Artificial Intelligence, the name is getting rich & popular in the tech world and making the world groove along technological shifts. Covering our functionalities to changing the people view, AI is increasingly important for those of us in the marketing game! It all boils down to machines being able to tackle tasks that would normally require our input, freeing up time and energy for us. The key for us is not only how quickly these machines handle the tasks, but how much more efficient they do them as well.

The key for us is not only how quickly these machines handle the tasks, but how much more efficient they do them as well. With the contribution, the analytical and exponential growth is the prime factor that makes the human task easy. The exponential growth and automation of AI are for the marketing purposes, and there lies the key.

Artificial Intelligence is seen shaping the retail online shopping industry. Wondering, how? The speedy calculation and easiness in payment option, have made AI and robotics field to be used more and more.

Smart technology shaping the online shopping experience

People are more connected to their choices, and if those choices come in the form of visual research and touch, it's more than interactive. Visual search has been around for a long time, but with the advancements in artificial intelligence and the rise of mobile commerce, it's now gaining acceptance with the retailers. The internet sensation among the different countries has made people more and more closely with the technology advancements. Smart technology in the form of the social influence allows shoppers to digitally compare outfits by capturing a 360-degree view of themselves in an outfit and letting them send those images to friends via email and social media.

Chatbots as the customer shift and right fix

The technology of the chatbots has been very popular among the millennials. The importance and the prime factor have made it be used in the trending tech updates. Rising of the smartphones and options of open statistical have allowed the brand's E-commerce is a very competitive landscape. The brands that will thrive in 2017 will be those that will harness the power of new technology to create a more personal experience for customers.

E-commerce is a very competitive landscape. In the coming days, brands will thrive in with the power of new technology to create a more personal experience for customers, more interested in the trending e-commerce needs.

Customer Relationship Management

A few years back the shopping experience of the customer was in the back flash with the longer bills and non-hassle technology. What used to be collecting copious amounts of data to be tackled by someone when they finally had enough time to conquer the project for drawing conclusions and making future predictions, is now streamlined and far more efficient. With the help of AI, the days of aggressive re-marketing and focusing on the amount of ad exposure will be long gone. The new marketing era will be able to focus on quality and directing more relevant advertising to the right visitors at the right time. It has made the people interaction to the verging technology.

Image Classification with Computer Analytics

AI is changing the game. With its ability to classify, interpret, and understand images, AI is making it easier to find what you didn't even know the name of the image and the other unshakable changes.

With the use of the technology, one can improve the new way of the shopping and try to wend according to the new devices and technology shifts. The technology has proved to be essentials in life of all!

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.