Business Development GM Machine Learning Advertising

As a Business Development GM, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Managing Logistics & planning can make your business and products more popular.

For your profession as Business Development GM it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Deep Learning Vs Machine Learning

The Impact Of RFID and the Supply Chain Management

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Owning a business is a very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared. One of the most intimidating aspects of business is branding. The reason is because many people look at all of the big corporations such as McDonald's, Wal-Mart, and other types of businesses that have been around for a very long time, and think that they could never beat these guys out. The truth is that you are not necessarily trying to knock these guys out because they aren't trying to knock each other out. The purpose is to brand you enough to make a presence. When you make a presence for yourself, you draw attention.

It is very important for you to brand yourself for whatever marketplace you are trying to infiltrate. When we talk about branding, we are not necessarily talking about emblems or logos. You also have to take into account certain branding signatures that make businesses well known. For example, you might see a crowd of people go to a particular business because of a specific deal that they have on certain days (i.e. free drink with purchase of two hamburgers). Sometimes deals, discounts, and many other common methods of advertising can cause people to take notice.

So how do you create a brand strategy? You need to understand the totality of what separates you from the other competition. Don't concentrate on trying to be the top dog in the marketplace. Instead focused on what you can do to stand out from the crowd.

How To Improve Emotional Resilience

Machine Learning Marketing: How to Improve Your Customer Experience

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Business Development GM, we strive to create personal and business value for all our network peers.

Social Media Distribution Strategy

In simple words, a marketing strategy is the HOW and WHY of a marketing plan. Marketing strategies need to be based on good plans, without which you will lose direction and focus. Here are a few tips for creating market strategies.

Start with Vision and Mission

Vision asks the question: "What do you want to become?" As the leaders and thinkers in the organization, foresight is very important as it defines any action that should be taken from that point on. Mission asks the questions, "Why do you exist?" as well as "What steps are you willing to take to achieve your goal?" This takes into consideration the present situation, as it reflects strengths and weaknesses that help you make a solid evaluation of where you are at the moment.

Look outward

Be aware of trends in the market, as well as other outside factors that might affect it. Taking a global perspective into consideration allows you to think creatively and beyond the sphere of what you are comfortable with. Being a keen observer prepares you for any changes in the market.

Look inward

Make an assessment of competitors and threats, keeping your friends close, but your enemies closer. Nothing is more thrilling than knowing how to adapt to competitors who are willing to fight tooth and nail for your precious market share. Know what you are up against so you'll never be a step behind.

Be innovative

Lastly, after gathering all the data, plan your marketing strategy and learn how to think outside the box. Successful strategies have been borne out of creative minds that were willing to make a difference when everybody else was doing the same thing. Although some cut-and-dried strategies have worked, it takes an ingenious one to put you at the top. Don't be afraid to be different.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

IT Information Technology Director Sme Supply Chain

As a IT Information Technology Director, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Membership Costs & planning can make your business and products more popular.

For your profession as IT Information Technology Director it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Business Development Manager Role

The Best Branding Strategy - Make A Real Connection

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Do you ever think of selling your company one day?

Even if you don't believe you would ever sell your business, brand consistency, promise, experience and image are vital to the success of your company. I've heard it many times from small business owners that they can't make a significant investment in branding because of lack of funds. I've also heard entrepreneurs say that they don't see the point; it's not like they're a global company like Nike. Still, others believe that by creating a distinct brand strategy, promise and experience, it may limit opportunities to make money from a broader audience.

If you're an entrepreneur that thinks that way, I ask you to reconsider. The branding of your company, even if you've been in operation for a week, is vital to your success.

Early Days of McDonald's

Have you ever seen McDonald's with a purple logo or anything other the golden arches? When you walk into a McDonald's anywhere in the world, you know what you're getting, and if you patronize those restaurants, that is precisely the reason why you do it.

Ray Kroc, who was a 54-year-old salesman and still looking for an opportunity that would inspire him came to learn about the restaurant of Dick and Mac McDonald who had developed a process for the food that delivered it to the customer within 30 seconds. This was a huge deal and the beginning of the fast food industry. However, when they just started working together, they were missing a broader vision and brand strategy.

Early McDonald's Mistake

It was Kroc who envisioned the opportunity to create a food company that was wholly American. In partnership with the McDonald brothers, he started operating out of the Midwest and the brothers in California. At first, Kroc created a franchise model to expand the company and grow it to scale quickly across the U.S., but he made a mistake--it lacked the high-quality and overall consistency regarding the entire operation and systems that the McDonald brothers had developed in California.

Once Kroc and the McDonald brothers were able to bring control and consistency on the whole of the operation, from the brand promise, experience, image, to the services, activities, and services, it was only then that the McDonald restaurants started to develop. What Kroc ultimately brought to the McDonald's picture is that consistent strategy across all of the franchises. That is why you have never seen a McDonald brand image be anything other than the golden arches. With McDonald's, what you see is what you get.

When the entire operation of McDonald's was consistent across the board, and a customer in California received the same service and experience as another customer in the Midwest, it was only then that the McDonald's brand started to get traction.

Benefits of Brand Consistency

When your business is consistent with the brand promise, experience and image of your company, in its entirety, your target audience and customers understand:

  1. They are going to benefit from your business because they know--clearly--the value that your company offers them through your products and services.
  2. Your customers will know what to expect from a brand that is consistent; it's not a guessing game, which will mean they will put their money down because they understand the offering.
  3. Customers, especially in the digital age with social media sharing and comments, will be able to communicate your brand (it's promise, experience, and image) because you are consistent in presenting yourself.
  4. When customers understand your brand promise, image and experience, they are willing to pay for the value of what your products or services offer them.
I will say that contrary to not spending the money and investing your resources in communicating a consistent brand strategy, image and experience; it is crucial for you to do it. By not having a comprehensive brand strategy, you will adversely impact the bottom line of your business, which is one of the reasons many start-ups fail. Customers simply do not understand the value of the products or services and don't purchase them from businesses that make no sense or are inconsistent. Don't make that mistake. Supply Chain Management Benefits And Challenges

How To Create A Brand Strategy: Unique Digitizing Services

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for IT Information Technology Director, we strive to create personal and business value for all our network peers.

International Supply Chain Management

One of the most misunderstood terms in technology is artificial intelligence. There have been several arguments of how this could result into a very disturbing concept for the human race. However, without knowing, the cognitive system is already in use and even appreciated by all who fear its effect. Some argue that it will cause several distortion especially unemployment. However, artificial intelligence are managed, maintained and even coded by humans. This is an employment means, instead of unemployment.

What this simply means is that artificial intelligence can help to improve human life and reduce stress. Here are the benefits of artificial intelligence.

Insight in Marketing and Business

Data is probably the most important raw material for the transformation of an economy to a digital economy. However, this raw data are hovering in the air untapped, unprocessed, and useless. It can be deployed for data mining, and processing of big data in a few minutes to provide information on business insights.

Fraud Detection

One of the movies that displayed to a high extent what Artificial Intelligence can really do is the 2012 BattleShip. Artificial intelligence can be deployed in the detection of fraud by data analysis of several fraudulent behaviors. The system can trace out links and possible direction, which a fraud is most likely to take through the application of artificial intelligence, which involves Data analysis of previous record deployed in a cognitive system to track, trace, and even be totally be aware of possible fraudulent action before they occur.

Speedy Input and Management of New Information

Over the years, companies are constantly seeking ways to manage date, speedily input them and also recover them when needed. This has go through different series of improvement from introduction of filing to several other storage methods. However, data can be imputed at a faster rate and also be fast in recovery, and arranging every single file accordingly without time wastage by the use of artificial intelligence.

Big Data Analysis

For every company, organization and even the government, decision-making is a very vital role to play. A single error could cost a lot or possible bring the organization to a ruin. There are possible millions of data that need to be analyzed to make sure that every single aspect have been viewed before decisions are taken. Big data analysis helps to extract, analyze and compress raw information to assist in decision-making.

Automated Systems

Since the evolution of the industrial sector, the improvement of technology has always recognized and work along side automated systems to improve works. Introductions of artificial intelligence in hotel bookings, tractors and factory machine are all speedily becoming automated with a lot of advantages as to minimizing waste, decreasing errors and improving production.

As business, begin to plan their improvement and growth; it has become paramount to introduce different measure that will assist in achieving this goal. Artificial intelligence has come to play that very pressing role that can transform the face of a business, a government and even an entire economy from just a regular way of getting things done to a more sophisticated means.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

BD Managing Director Dhouby Ghaut Digital Strategy

As a BD Managing Director Dhouby Ghaut, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and New Innovations & planning can make your business and products more popular.

For your profession as BD Managing Director Dhouby Ghaut it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Relationship Between Innovation And Strategic Management

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

The management of supply chains is constantly developing due to momentous changes such as the Internet, E-commerce and the globalisation of supply chains. Its success often relies on rapid, accurate and efficient handling of data. The trend towards lean and agile distribution channels and the growth of Fourth Party Logistic Providers (4PLs) within the supply chain industry requires significant organisation and management. The efficient control of these activities requires supply chain knowledge, operational information and importantly, timely and accurate data to support the decision making process. Essentially, effective and efficient data acquisition techniques are required.

RFID is a generic term for technologies that use radio waves to communicate the identity of individual items over an air interface. RFID works similarly to bar code technology in that an item has to be interrogated by a scanner or reader for it to be identified. Barcodes, however, have one significant downfall, they require line-of-site technology. That means the scanner has to see the barcode to read it, which usually means items have to be manually oriented towards the scanner for it to be read. Conversely, RFID does not require line-of-site and can be read as long as the item is within range of the reader.

RFID is now being considered as an integral link in E-Commerce environments. The technology in theory should enhance and complement Electronic Data Interchanges (EDIs) to facilitate quick response and the generation of exception reports. This should allow real time information to be transmitted to partners within the supply chain supporting the decision-making process. Ultimately RFID should provide immediacy of data right down to individual item level identification. This can help bridge the gap between the customer, the order and order fulfilment process to the satisfaction of the customer. This means that it can enable the enhanced responsiveness expected within an E-Business environment.

The supply of on-demand barcode label printers currently represents one of the most widely used AIDC technologies (technologies such as: barcodes, smart cards, magnetic stripes on credit cards, optical character recognition etc) in supply chain applications (e.g. EPOS, warehouse and inventory management). Due to mandates set by influential leaders in the retail and defence industries, barcode label printers with RFID enabled capabilities present a real opportunity for companies to develop and extend their product portfolios by providing products which will enable companies to meet compliance objectives. Opportunities also exist to provide printers for those companies faced with compliance for when usage and acceptance of the technology becomes more prevalent. An entire new market segment will have emerged, requiring a widespread ongoing supply of printers, peripheral equipment and consumables.

Bar code systems Bar code systems include the symbologies that encode data to be optically read, printing technologies that produce the machine-readable symbols and scanners and decoders that capture the visual images of the symbologies and convert them into computercompatible digital data. Barcode scanning reduces errors associated with manual data handling, and produces visibility to aid supply chain management. A significant benefit of bar codes is that they are extremely cheap to produce and provide an efficient means of item identification. Unfortunately, according to some sources, bar codes are proving increasingly inadequate in a growing number of applications. Bar coding is an optical technology, which introduces constraints regarding orientation of the product (invariably requiring human intervention) and cleanliness of labels and scanners for fast efficient data collection. Bar codes can be easily copied and so become an easy target for counterfeiting. In addition, standard barcodes have low storage capacity, cannot be reprogrammed and only identify the manufacturer and product and not the unique item. Industry bodies indicate that bar code systems are now a mature technology with limited potential for further growth.

RFID is emerging as a complementary technology to help overcome some of the drawbacks associated with bar code technology. RFID systems consist of transponders (tags), which are made up of a microchip with a coiled antenna and an interrogator (reader) with an antenna. The tags are attached to the items to be identified and the RFID readers communicate with the tags via electromagnetic waves. RFID middleware (software) provides the interface for communication between the interrogator and existing company databases and information management systems. RFID is a term used to describe any identification device that can be sensed at a distance by radio frequencies with few problems of obstruction and mis-orientation. The devices are often referred to as 'RFID tags' or 'Smart Labels'.

In its most basic form, a smart label consists of an ultra- thin RFID tag often referred to as an inlay. Inlays for smart labels are available in the 13.56 MHz, 860 to 930 MHz and 2.45 GHz frequency ranges. The inlays are embedded in label material, which is printed with human-readable text, graphics and bar codes (passive smart label). The printed data both supplements and backs up the information that is programmed into the tag. An evolutionary product to passive smart label technology is the smart active label (SAL). SALs can be defined using the same definition of smart labels above, but for one clear distinction, the inclusion of an integral power source. This distinguishing characteristic allows SALs to provide enhanced functionality over passive RFID smart labels including sensory, processing, display and locating capabilities. Smart labels are typically used for disposable applications and are not as durable as permanent RFID tags, which can be encased in materials to withstand harsh environments. Although one company suggests that the label material can be developed to withstand environmental conditions and that appropriate adhesive can ensure the label lasts the required duration.

Smart labels are referred to as smart because of their flexible capabilities provided by the RFID tag embedded in the label. The tag can be programmed and/or updated in the field allowing the same label to be reused serving multiple needs and disparate applications. Subsequently, the label is no longer static as a bar code label, but dynamic in its capability when equipped with RFID. Supporters of RFID suggest benefits which include: cost savings through automating the check-out process, a reduction in labour associated with performing inventory counts; improved theft prevention and increased authenticity control, a reduction in inventory holding cost, diversions and improved product availability. Unfortunately, an exact description of how the benefits are attainable in practice has often remained vague. The main criticisms on RFID technology are that it is too expensive and that it is unlikely that the investment will pay off. It is also argued that RFID is an over-marketed, hyped technology and that existing bar code based systems already provide most of the needed functionality.

Why Digitization Is Important Today

Strategic Planning Have You Ever Seen A Purple McDonald's Logo?

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for BD Managing Director Dhouby Ghaut, we strive to create personal and business value for all our network peers.

Machine Learning Applications In Finance

Even the best marketing strategies need to be revisited, if not revised. Changes in the market environment can dramatically change the marketing mix and your product plans. Marketing strategy should be viewed as a process, which means that the best laid marketing plans will change sooner or later.

Strategic change can be caused by many forces; sometimes change is a threat while other times it can be an opportunity. It all depends on how your product or business is defined; additionally, how you react may be the biggest factor in your future success.

Sometimes the market evolves and the demand for an offering changes. For example, obesity is on a dramatic rise in North America; because of this people are becoming more "food label savvy" about calories, fat grams, sugar, carbohydrates, and protein. Fast food restaurants have had to respond with salad bars, better disclosure of nutritional information, and leaner products.

Another source of strategic change is technological innovation. As microprocessors increase in speed and processing ability, older personal computers quickly become obsolete. A more disruptive technological change might be the creation of the MP3 format and downloadable music. Music is now purchased one song at a time instead as albums of songs.

Occasionally, a market is redefined. This is often driven by competition or customer demand. Today, our fast paced culture demands a more personalized relationship with information, which has created wikis, blogs like this one, and the birth of IPTV (Internet Protocol Television). This new information content business allows the reader or viewer to get "personalized content" when they want it and where they want it.

Also, marketing channels change. Today the internet has changed the relationship of customers with providers. No longer dependent on the provider for education on products and services, the new consumer is more informed and sophisticated than ever. In fact, the consumer is more powerful and will get what they want or they will find another provider.

For the marketing strategist, the challenge is to anticipate the changes and take control of their destiny. The alternatives of delaying action or getting surprised can mean business failure.

As former GE CEO Jack Welch said, "Change before you have to".

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.