Information Technology AVP Business Strategy

As a Information Technology AVP, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Digital Strategy & planning can make your business and products more popular.

For your profession as Information Technology AVP it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Trends In Supply Chain Management

Marketing Strategies - Making Indirect Marketing Work for You

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Solopreneurs who possess agile professional skills bring to the organizations with whom they work urgently needed expertise, often limited to a specific assignment and for a predetermined length of time. Agile Solopreneurs provide great insight, heightened productivity and relevant experience to countless mission-critical projects.

Agile innovation first swept through the Information Technology sector and greatly increased success rates in software development, improving product quality and speed to market. Agile management techniques are spreading to other industries and Solopreneur consultants ought to be aware of what is involved, both as regards the ways your clients and prospects may buy into agile practices and how you might incorporate certain agile methods into your consultancy.

More so than in the past, business ventures now exist in highly dynamic conditions. Customer priorities and technological advancements are known to change rapidly. Keeping a finger on the pulse of new developments and innovating or adapting as necessary the company's products and services in response are essential. Marketing strategies, advertising buzz words and sales strategies operate on short-term cycles that fit the parameters of social media platforms. This fast-moving environment demands the stewardship of leaders who command agile skills. But what does agile mean in practice?

Agile does not mean doing the usual thing, only faster. Darrell Rigby, a partner at Bain & Company consulting and Hirotaka Takeuchi, professor of strategy at the Harvard Business School and CEO of Scrum, Inc., a consulting and training firm, describe agile business practices as containing the following elements:

  • Scrum: Creative and adaptive teamwork that solves complex problems.
  • Lean development: That focuses on the continual elimination of waste.
  • Kanban: That focuses on reducing lead times and the amount of time needed to complete a process.
Agile management practices are particularly well-suited to strategic planning activities, marketing campaigns, resource allocation decisions and supply chain challenges. Agile works best where complex problems can be broken down into modules and assigned to specific teams. Examples of ideal conditions in which to apply agile innovation or methods include:

  • When the solutions to an obstacle or challenge are unknown
  • When the specifications of a product in development may be subject to change
  • When the scope of work to be done on a project is not precisely known
  • When cross-functional collaboration is presumed to be vital and time to market is sensitive
In order to expand (or at least maintain) one's billable hours, Solopreneurs would be wise to acquire agile skills (books, blogs and certifications are available) and promote your proficiency when selling intangible B2B services to prospects. Decision-makers at organizations that are faced with a mission-critical project, challenge, or opportunity may feel more confident about hiring a Solopreneur who can bring agile methods and problem-solving approaches to the table.

External Solopreneur consultants must always present ourselves as being dependable, trustworthy, capable and able to meet or exceed the clients' expectations by way of the cutting-edge skills that we possess. In this way, we make hiring managers and project sponsors feel that they'll appear trustworthy and capable to their peers and superiors when they bring us on board. In this way we can build and sustain a viable consultancy.

Thanks for reading,

Kim

Supply Chain Management Case Study

Marketing Strategy - Better Change Now Before You Have To

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Information Technology AVP, we strive to create personal and business value for all our network peers.

Online Focus Group Companies Sgp

The Artificial Intelligence market will expectedly be worth $153 billion in the near future. We are talking about digital revolution here. We are talking about path breaking technological ideas and implementation here. It is going to redefine the way in which humans are going to interact with machines.

Artificial Intelligence in Web Development: Is it even possible?

The stakes are high. The figures are impressive - to say the least. We have got engineers and marketers embarking on diverse plans with AI at the core. Why should developers be left behind? No credentialed web development company would ideally be unaware of the scope of Artificial Intelligence as far as web development is concerned. The consultants should not be unaware of the fact that developers around the world are looking at the possible integration of Intelligence and web development to bolster user experience.

Imagine sitting in front of one of those template designers that you have just signed up for. Expect your "AI designer" to ask you about your preferences with regard to branding, colors, content and layout. Once you have fed the answers to those questions, the template designer, based on the pre-programmed algorithms will automatically go on to create a website, which is the perfect combination of aesthetic and professional appeal.

How will Artificial intelligence go on to facilitate "communication"?

This is what AI can do for web development. Using the AI elements, a developer becomes better adept at catering to users' needs. Since It is known for understanding customer moods and preferences better, web developers will be in a better position to integrate elements that are going to append to the user experience - of course, so that they are more convincingly persuaded to make purchases.

Now, how does this Technique do this? How does it ensure that developers are better adept at catering to buyer needs? It does this with the help of cognitive analysis and situations. Chatbots, for example, have made it possible for web professionals to predict customer reactions. They facilitate better communication with the customers by making the whole (communication) process very simple and hassle-free. The next-generation internet users will actually find it easier to communicate with the website itself. There will be no communication barrier to contend with as such.

With the help of the statistical analysis marketers and other web professionals can actually minimize errors. Processing a large amount of information also becomes easier when communication is facilitated at such level.

So, which web development company are you consulting at the present moment? Are they duly aware of the immense opportunities that Artificial Intelligence has in store for the next generation web users? Do find out so that you can make an informed choice.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Sales And Marketing MD City Hall Brand Awareness

As a Sales And Marketing MD City Hall, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Strategic Planning & planning can make your business and products more popular.

For your profession as Sales And Marketing MD City Hall it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

AI And Machine Learning Spell Radical Changes For Business

Branding Strategy Essential For Strong Company Reputation

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Supply Chain Management (SCM) as defined by Tom McGuffog is "Maximising added value and reducing total cost across the entire trading process through focusing on speed and certainty of response to the market." Due to globalization and ICT, SCM has become a tool for companies to compete effectively either at a local level or at a global scale. SCM has become a necessity especially for manufacturing industry when it comes to deliver products at a competitive cost and at a higher quality than their competitors. Here are some of the reason SCM has become important to today's manufacturing industry:-

Competitive Edge through Core Competencies

Today's business climate has rapidly changed and has become more competitive as ever in nature. Businesses now not only need to operate at a lower cost to compete, it must also develop its own core competencies to distinguish itself from competitors and stand out in the market. In creating the competitive edge, companies need to divert its resources to focus on what they do best and outsource the process and task that is not important to the overall objective of the company. SCM has allowed company to rethink their entire operation and restructure it so that they can focus on its core competencies and outsource processes that are not within the core competencies of the company. Due to the current competitive market, it is the only way for a company to survive. The strategy on applying SCM will not only impact their market positioning but also strategic decision on choosing the right partners, resources and manpower. By focusing on core competencies also will allow the company to create niches and specialization of core areas. As stated in the Blue Ocean Strategy outlined by Chan Kim, in order to create a niche for competitive advantage, companies must look at the big picture of the whole process, and figuring out which process can be reduce, eliminate, raise and create.

As an example stated by Chan Kim, the Japanese automotive industries capitalise on its resources to build small and efficient cars. The Japanese automotive industries gain competitive edge by utilising their supply chain to maximise their core competencies and position itself in a niche market. The strategy works and now Toyota Motor Corporation, a Japanese company, is considered to be the number one auto car maker in the world beating Ford and General Motors of the United States.

Value Advantage

SCM has allowed business nowadays to not just have productivity advantage alone but also on value advantage. As Martin Christopher in his book, Logistics and Supply Chain Management: Strategies for Reducing Cost and Improving Service' states, 'Productivity advantage gives a lower cost profile and the value advantage gives the product or offering a differential 'plus' over competitive offerings.' Through maximizing added value and also reduce the cost in the same time, more innovation can be added to the product and process. Mass manufacturing offers productivity advantage but through effective supply chain management, mass customization can be achieved. With mass customization, customers are given the value advantage through flexible manufacturing and customized adaptation. Product life cycles also can be improved through effective use of SCM. Value advantage also changes the norm of traditional offerings that is 'one-size-fits-all.' Through SCM, the more accepted offerings by the industry to the consumers would be a variety of products catered to different market segments and customers preferences.

As an example, the Toyota Production System practiced in Toyota, evaluates its supply chain and determines what is value added activities and what is not value added activities. Non added value activities are considered to be 'Muda' or waste and therefore must be eliminated. Such non added value activities are overproduction, waiting, unnecessary transport, over processing, excess inventory, unnecessary movement, defects and unused employee creativity. The steps taken to eliminate waste are through Kaizen, Kanban, Just-in-time and also push-pull production to meet actual customer's demands. The Toyota Production System revolutionise the Supply Chain Management towards becoming a leaner supply chain system that is more agile and flexible towards meeting the end users demands.

What Does It Mean To Be A Resilient Person

e-Marketing Strategy: 7 Dimensions to Consider For Digital Growth

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Sales And Marketing MD City Hall, we strive to create personal and business value for all our network peers.

Business Development Manager Role

If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand--or have its famous brand but no facilities--which would you choose? It's not a trick question. But it demonstrates the power of the brand. Walk into any bank and say "hi I'm Coca Cola, how about a loan"!

Let me ask another way. If you could have all the products or services your company produces, but not its name and brand, are you confident they would sell? The truth is, people don't only buy products and services. They buy promises and reputations--what brands represent.

I'm the Brand Identity Guru. I've spent most of my professional life helping companies tap into the strength of their brands. Developing a strong brand identity is critical to any company's success. Integrating brand-conscious thinking into communications is so critical, so synergistic, yet it's seldom done by design groups and advertising agencies.

Why? It's just not what they do. Graphic Designers don't understand positioning or branding. And ad agencies are more interested in placing ads in the media. Or creating work that wins awards- for them.

A branding company's total focus, their entire business practice, is based on the maxim that strong brands (new or repositioned) make companies more successful.

Pick the brain of a professional branding consultant. It's bound to spur some powerful ideas. Whether you need to brand or re-brand products, services or the corporation itself, introduce new products or services or reposition existing ones--there's a chance to lay a strategic foundation to re-energize your entire company.

Any qualified branding consultant can strengthen your company's brand identity for sure.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Human Resource Executive Tampines Agile Supply Chain

As a Human Resource Executive Tampines, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Machine Learning Advertising & planning can make your business and products more popular.

For your profession as Human Resource Executive Tampines it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Relationship Between Innovation And Strategic Management

Artificial Intelligence: The Next Tech Bubble or the Changing Face of Technology

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

One of the most misunderstood terms in technology is artificial intelligence. There have been several arguments of how this could result into a very disturbing concept for the human race. However, without knowing, the cognitive system is already in use and even appreciated by all who fear its effect. Some argue that it will cause several distortion especially unemployment. However, artificial intelligence are managed, maintained and even coded by humans. This is an employment means, instead of unemployment.

What this simply means is that artificial intelligence can help to improve human life and reduce stress. Here are the benefits of artificial intelligence.

Insight in Marketing and Business

Data is probably the most important raw material for the transformation of an economy to a digital economy. However, this raw data are hovering in the air untapped, unprocessed, and useless. It can be deployed for data mining, and processing of big data in a few minutes to provide information on business insights.

Fraud Detection

One of the movies that displayed to a high extent what Artificial Intelligence can really do is the 2012 BattleShip. Artificial intelligence can be deployed in the detection of fraud by data analysis of several fraudulent behaviors. The system can trace out links and possible direction, which a fraud is most likely to take through the application of artificial intelligence, which involves Data analysis of previous record deployed in a cognitive system to track, trace, and even be totally be aware of possible fraudulent action before they occur.

Speedy Input and Management of New Information

Over the years, companies are constantly seeking ways to manage date, speedily input them and also recover them when needed. This has go through different series of improvement from introduction of filing to several other storage methods. However, data can be imputed at a faster rate and also be fast in recovery, and arranging every single file accordingly without time wastage by the use of artificial intelligence.

Big Data Analysis

For every company, organization and even the government, decision-making is a very vital role to play. A single error could cost a lot or possible bring the organization to a ruin. There are possible millions of data that need to be analyzed to make sure that every single aspect have been viewed before decisions are taken. Big data analysis helps to extract, analyze and compress raw information to assist in decision-making.

Automated Systems

Since the evolution of the industrial sector, the improvement of technology has always recognized and work along side automated systems to improve works. Introductions of artificial intelligence in hotel bookings, tractors and factory machine are all speedily becoming automated with a lot of advantages as to minimizing waste, decreasing errors and improving production.

As business, begin to plan their improvement and growth; it has become paramount to introduce different measure that will assist in achieving this goal. Artificial intelligence has come to play that very pressing role that can transform the face of a business, a government and even an entire economy from just a regular way of getting things done to a more sophisticated means.

Impact Of Digitization On Society In General

Supply Chain Concept And Meeting Groups

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Human Resource Executive Tampines, we strive to create personal and business value for all our network peers.

Focus Group Interviews In Qualitative Research

There’s been plenty of headlines about AI and machine learning being the future of retail marketing. The concept itself can seem overwhelming and out of reach for retailers. However, more marketing organizations are gearing up to add machine learning capabilities sooner than you may think. This article is all about what machine learning marketing is and how it can improve your customer experience.



What is Machine Learning?


84% of marketing organizations are implementing or expanding AI and machine learning in 2018!
If most organizations are implementing it, then what is it?  Machine learning is the science of getting computers to learn and act like humans do, and improve their learning over time in autonomous fashion, by feeding them data and information in the form of observations and real-world integrations.



There’s a lot of academic research and forums around the concept of machine learning. For merchants though, machine learning is giving customer data to computer systems so it can analyze the data and automatically learn and improve. Machine learning marketing then is using these types of technologies to provide better services and experiences to your customers. Think of products like Siri, Amazon Echo or services like Facebook’s retargeting ads. No matter how machine learning or AI is being used, it all comes down utilizing accurate customer data.



Benefits of Machine Learning for Commerce
Why are merchants using machine learning and AI? The answer is bettering customer experiences!
75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%. Customers no longer shop and buy on price and quality alone. They’re looking for intuitive customer experiences that make purchasing easy, convenient, and personalized to their needs. That’s a tall order for merchants, but machine learning marketing is a way to get there.
Here are some of the major benefits of implementing machine learning for your business that help improve the customer experience:


Real-time Marketing across Digital Platforms
Marketing is all about getting the right message to the right person at the right time. Machine learning is now making that a reality for merchants. AI systems have unparalleled level of responsivity when it comes to analyzing customer data and then delivering. For example, technology utilizes a customer’s web history to deliver fast and accurate content based on a customer’s interests.


Personalization
According to a recent reports, two-thirds of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. Machine learning can handle your Big Data so you can utilize it to better know your customers. Your customers will actually feel like you know them, not just that you’re selling to them.


Service or Support
A lot of merchants struggle with providing quick and helpful customer support when something goes wrong. With machine learning, you can automate parts of your customer service to ensure quicker response times and offer 24×7 support. As an example, many companies are already using chatbots for part of the process on both their websites and mobile apps to answer easy customer questions.



Future Product Development
If you know your customers better, you also understand their needs. Customer data from machine learning is also valuable for future product development. You can identify customer needs easier and tweak or create new products that you’ll know your customers will love.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Business Development Tools Yishun Digitization Challenges

As a Business Development Tools Yishun, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Business Strategy & planning can make your business and products more popular.

For your profession as Business Development Tools Yishun it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Artificial Intelligence Machine Learning

The Agile Solopreneur And Growing Business Needs

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

One of the most misunderstood terms in technology is artificial intelligence. There have been several arguments of how this could result into a very disturbing concept for the human race. However, without knowing, the cognitive system is already in use and even appreciated by all who fear its effect. Some argue that it will cause several distortion especially unemployment. However, artificial intelligence are managed, maintained and even coded by humans. This is an employment means, instead of unemployment.

What this simply means is that artificial intelligence can help to improve human life and reduce stress. Here are the benefits of artificial intelligence.

Insight in Marketing and Business

Data is probably the most important raw material for the transformation of an economy to a digital economy. However, this raw data are hovering in the air untapped, unprocessed, and useless. It can be deployed for data mining, and processing of big data in a few minutes to provide information on business insights.

Fraud Detection

One of the movies that displayed to a high extent what Artificial Intelligence can really do is the 2012 BattleShip. Artificial intelligence can be deployed in the detection of fraud by data analysis of several fraudulent behaviors. The system can trace out links and possible direction, which a fraud is most likely to take through the application of artificial intelligence, which involves Data analysis of previous record deployed in a cognitive system to track, trace, and even be totally be aware of possible fraudulent action before they occur.

Speedy Input and Management of New Information

Over the years, companies are constantly seeking ways to manage date, speedily input them and also recover them when needed. This has go through different series of improvement from introduction of filing to several other storage methods. However, data can be imputed at a faster rate and also be fast in recovery, and arranging every single file accordingly without time wastage by the use of artificial intelligence.

Big Data Analysis

For every company, organization and even the government, decision-making is a very vital role to play. A single error could cost a lot or possible bring the organization to a ruin. There are possible millions of data that need to be analyzed to make sure that every single aspect have been viewed before decisions are taken. Big data analysis helps to extract, analyze and compress raw information to assist in decision-making.

Automated Systems

Since the evolution of the industrial sector, the improvement of technology has always recognized and work along side automated systems to improve works. Introductions of artificial intelligence in hotel bookings, tractors and factory machine are all speedily becoming automated with a lot of advantages as to minimizing waste, decreasing errors and improving production.

As business, begin to plan their improvement and growth; it has become paramount to introduce different measure that will assist in achieving this goal. Artificial intelligence has come to play that very pressing role that can transform the face of a business, a government and even an entire economy from just a regular way of getting things done to a more sophisticated means.

10 Sneaky Ways To Build Brand Awareness

The Scope of Artificial Intelligence In Web Development Explored

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Business Development Tools Yishun, we strive to create personal and business value for all our network peers.

Why Digitization Is Important Today

The management of supply chains is constantly developing due to momentous changes such as the Internet, E-commerce and the globalisation of supply chains. Its success often relies on rapid, accurate and efficient handling of data. The trend towards lean and agile distribution channels and the growth of Fourth Party Logistic Providers (4PLs) within the supply chain industry requires significant organisation and management. The efficient control of these activities requires supply chain knowledge, operational information and importantly, timely and accurate data to support the decision making process. Essentially, effective and efficient data acquisition techniques are required.

RFID is a generic term for technologies that use radio waves to communicate the identity of individual items over an air interface. RFID works similarly to bar code technology in that an item has to be interrogated by a scanner or reader for it to be identified. Barcodes, however, have one significant downfall, they require line-of-site technology. That means the scanner has to see the barcode to read it, which usually means items have to be manually oriented towards the scanner for it to be read. Conversely, RFID does not require line-of-site and can be read as long as the item is within range of the reader.

RFID is now being considered as an integral link in E-Commerce environments. The technology in theory should enhance and complement Electronic Data Interchanges (EDIs) to facilitate quick response and the generation of exception reports. This should allow real time information to be transmitted to partners within the supply chain supporting the decision-making process. Ultimately RFID should provide immediacy of data right down to individual item level identification. This can help bridge the gap between the customer, the order and order fulfilment process to the satisfaction of the customer. This means that it can enable the enhanced responsiveness expected within an E-Business environment.

The supply of on-demand barcode label printers currently represents one of the most widely used AIDC technologies (technologies such as: barcodes, smart cards, magnetic stripes on credit cards, optical character recognition etc) in supply chain applications (e.g. EPOS, warehouse and inventory management). Due to mandates set by influential leaders in the retail and defence industries, barcode label printers with RFID enabled capabilities present a real opportunity for companies to develop and extend their product portfolios by providing products which will enable companies to meet compliance objectives. Opportunities also exist to provide printers for those companies faced with compliance for when usage and acceptance of the technology becomes more prevalent. An entire new market segment will have emerged, requiring a widespread ongoing supply of printers, peripheral equipment and consumables.

Bar code systems Bar code systems include the symbologies that encode data to be optically read, printing technologies that produce the machine-readable symbols and scanners and decoders that capture the visual images of the symbologies and convert them into computercompatible digital data. Barcode scanning reduces errors associated with manual data handling, and produces visibility to aid supply chain management. A significant benefit of bar codes is that they are extremely cheap to produce and provide an efficient means of item identification. Unfortunately, according to some sources, bar codes are proving increasingly inadequate in a growing number of applications. Bar coding is an optical technology, which introduces constraints regarding orientation of the product (invariably requiring human intervention) and cleanliness of labels and scanners for fast efficient data collection. Bar codes can be easily copied and so become an easy target for counterfeiting. In addition, standard barcodes have low storage capacity, cannot be reprogrammed and only identify the manufacturer and product and not the unique item. Industry bodies indicate that bar code systems are now a mature technology with limited potential for further growth.

RFID is emerging as a complementary technology to help overcome some of the drawbacks associated with bar code technology. RFID systems consist of transponders (tags), which are made up of a microchip with a coiled antenna and an interrogator (reader) with an antenna. The tags are attached to the items to be identified and the RFID readers communicate with the tags via electromagnetic waves. RFID middleware (software) provides the interface for communication between the interrogator and existing company databases and information management systems. RFID is a term used to describe any identification device that can be sensed at a distance by radio frequencies with few problems of obstruction and mis-orientation. The devices are often referred to as 'RFID tags' or 'Smart Labels'.

In its most basic form, a smart label consists of an ultra- thin RFID tag often referred to as an inlay. Inlays for smart labels are available in the 13.56 MHz, 860 to 930 MHz and 2.45 GHz frequency ranges. The inlays are embedded in label material, which is printed with human-readable text, graphics and bar codes (passive smart label). The printed data both supplements and backs up the information that is programmed into the tag. An evolutionary product to passive smart label technology is the smart active label (SAL). SALs can be defined using the same definition of smart labels above, but for one clear distinction, the inclusion of an integral power source. This distinguishing characteristic allows SALs to provide enhanced functionality over passive RFID smart labels including sensory, processing, display and locating capabilities. Smart labels are typically used for disposable applications and are not as durable as permanent RFID tags, which can be encased in materials to withstand harsh environments. Although one company suggests that the label material can be developed to withstand environmental conditions and that appropriate adhesive can ensure the label lasts the required duration.

Smart labels are referred to as smart because of their flexible capabilities provided by the RFID tag embedded in the label. The tag can be programmed and/or updated in the field allowing the same label to be reused serving multiple needs and disparate applications. Subsequently, the label is no longer static as a bar code label, but dynamic in its capability when equipped with RFID. Supporters of RFID suggest benefits which include: cost savings through automating the check-out process, a reduction in labour associated with performing inventory counts; improved theft prevention and increased authenticity control, a reduction in inventory holding cost, diversions and improved product availability. Unfortunately, an exact description of how the benefits are attainable in practice has often remained vague. The main criticisms on RFID technology are that it is too expensive and that it is unlikely that the investment will pay off. It is also argued that RFID is an over-marketed, hyped technology and that existing bar code based systems already provide most of the needed functionality.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

SGP Peer To Peer Group Ai Business Trade

As a business solution provider what best a Peer To Peer Group could offer you make a real connections. Most of the business problems occur due to improper decisions related to outsourcing, selecting the wrong vendor or carrying out delivery tasks without sufficient resources.

Recently a report on global B2C marketing automation company details the company’s burgeoning impact on the digital marketing industry. The report leverages on cloud services for all its marketing, focuses on the company’s core artificial intelligence (AI) and machine learning capabilities, and firmly plants the company as a promising mid-market suite that reduces silos across the enterprise.

Womens Executive Network Wxn

What better a place could be than Peer To Peer Group facilitated by  Top5Optimizers to learn from all of this in one place.

A company’s strategy is the game plan business owners and management use to position their organization in its chosen market area, to compete successfully, satisfy customers, and achieve good business performance.

Business leaders at Top5Optimizers New Innovations pay attention to the developments in the world because they are intertwined with market forces that affect consumers and demand. They have to adapt their business strategy to a constantly shifting environment. Thus, learning from Peer To Peer Group makes it easy to learn and benefit in many ways.

Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche.

The term positioning has two connotations: a vertical and a horizontal one. In terms of the vertical connotation, the term refers to the order in which your product ranks relative to the products of your competitors in the minds of your customers in your industry niche. (For example, which product comes to mind first when I say the word cola?)

In terms of the horizontal connotation, the term refers to the qualities and attributes your product represents in the mind of your customers, again relative to your competitors.

While you cannot directly control the ranking that your product or service enjoys in the minds of your customers, you can influence how you position the product in terms of qualities and attributes. That is, by properly positioning your product relative to your competitors in the minds of your customers, you will have much more control over how your brand is perceived in the marketplace. You will then effectively have a guide or map for how to execute your branding strategy.

Brief Exercise:

Identify the key differentiators of your product. Ask yourself: why would customers buy from me? What makes my product different? What is the unique value it adds? Be sure to list at least 4-5 traits that set your product apart and make it unique.

We help people and companies grow through a trusted network of peers; whereby we provide a global network, where the return on human talents is simply enormous.

What is "indirect" marketing? It is quite different than its opposite, "direct" marketing. Indirect marketing is indeed a more passive strategy. It often times happens on its own through actions that are not as aggressive and/ or channeled as direct approaches.

Direct marketing, on the other hand, is more self-explanatory. People employ direct marketing when they publish their ads in the papers, magazines, online, and on the radio. Direct marketing also takes advantage of direct mail operations and the cold calling method. Direct marketing means to literally take an active role in the selling process.

Indirect marketing though does not involve a specific product or service or goal. With this technique, one is not intentionally working to push their work onto a prospective client. You are using indirect strategies when you perform a number of related activities, such as participating in community events, writing articles for publication, engaging in public speaking events, and posting blogs on the Internet. Similarly, existing clients who have had positive experiences with your company can also contribute to your indirect marketing through their word of mouth advertising.

What business owner has not experienced some form of indirect marketing benefit? Surely you have had that certain phone call- the one in which an inquirer states that he or she is in need of assistance but is not sure if you are the one that can provide it. Many companies receive such calls, but handling them in a certain manner is crucial.

In these situations, it is a good idea to begin by having the caller identify their issue. Then you can more easily analyze whether or not you can offer the product or service that would be of benefit. If so, describing the options that you provide is necessary, but what is more is that this can be done in such a way as to accurately match the description of what they are seeking. It might be appropriate to also explain several different possibilities that you are aware of that could serve their needs.

Know that in this situation much of the credibility component of the business relationship has been established. You probably do not need to go into your background or qualifications. After all, the inquirer called your office. They basically already believe that you have the potential to assist them.

With these types of interactions, the end result may not always evolve into a sale. Be okay with this. You may not have the solution required for their unique situation. Likewise, they may have reservations about pricing or other costs or financing. Sometimes people just need time to process and think about their options before they commit to purchasing. In any case, keeping the conversation helpful, courteous, and knowledgeable can make the difference.

These random calls can be extremely affective to your business. It is always best to strive for the most positive experience on the phone as possible. Especially if your company is new and just starting out, it is very important to make sure that the nature of each call handled is done so with the best of intentions. These efforts of communication, no matter how brief, are examples of the public's dealings with you. This is your chance to explain the basis of your work and really promote your image. Pleasantness and kindness should be the goal for all such activity.

If you are completing such tasks presently to boost your indirect marketing, but are feeling discouraged at the lack of apparent response, don't be. Remember that this genre of marketing works more slowly and often times has to build momentum.

There are so many other ways that you can magnify your indirect marketing possibilities. You could participate in any of the following activities, such as teaching in community or national workshops, holding city offices or serving on boards and committees, volunteering, and agreeing to speak to other businesses at local events. You can also compose educational articles and the answers to frequently ask questions. These can be published on other sites online with affiliate businesses or associations. Other executives utilize the power of press releases. These can be used to circulate free or low cost reports and are available via the public contacting you.

Each marketing strategy has its strengths and challenges, and both can prove fruitful in the long run. Keep yourself conscious of indirect techniques and be sure that you are not ignoring this avenue altogether. A combination of different marketing techniques can help you to build your business the way that you would like.

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CEO Raffles Place Strategic Planning

As a CEO Raffles Place, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Agile Supply Chain & planning can make your business and products more popular.

For your profession as CEO Raffles Place it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Advantages Of Digitization Of Records

3 Surprising Ways Artificial Intelligence Can Push Marketing and Advertising to the Next Level

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

The Internet has an enormous impact on how people communicate, shop, and work. This technology has also created changes in how companies conduct business in the 21st century. One of the areas of business that is likely to see tremendous change in the coming years is supply-chain management. By harnessing the power of the Internet, supply-chain management will continue to evolve in ways that will enable enterprises to change the way they manage inventory, place orders with suppliers, and communicate critical information with each other.

While some of these technologies have existed for years, or decades in the case of radio frequency identification tags, the harnessing of the Internet to these technologies offers the potential for transforming supply-chain management. Improved supply-chain management also means improved inventory control and increased profits.

In 2001, Nike missed its revenue target by a significant dollar amount. The shortfall was explained in part by a failed supply-chain automation project. "Some estimate that new technologies could strip out more than $30 billion in excess inventories" (Fonstad). The term e-business - as distinct from e-commerce - can be used to describe the adoption of the Internet to accelerate the goal of supply-chain integration (Lee) Four emerging technologies and practices in e-business will have a dramatic impact on supply-chain management.

o Virtual marketplaces

o Radio frequency identification tags (RFID)

o Synchronized planning

o Supplier performance management

VIRTUAL MARKET PLACES

MetalJunction is the virtual marketplace owned by two of India's largest steel producers. Tata Steel and Sail Steel traded more than 5,000 tons of steel in March 2002. By March 2003, tonnage had increased to 43,000 tons per month (Mills).

What is a virtual marketplace and what are its applications to industry? Virtual marketplaces have many names such as e-markets, net market places, and electronic markets. These markets all have common characteristics.

o Reliance on the Internet

o Buyers and Sellers come together without an intermediary

o Neutrality (all buyers and sellers are treated the same)

o Information is provided about sellers and products

In its most fundamental form, a virtual market place brings together buyers and sellers through the internet. At its highest level, a virtual market place gives a purchaser and supplier the opportunity to re-engineer the sales administration process, improve forecasting and scheduling, renew its go-to-market approach, shorten its order-to-cash cycle, and enhance customer service (Steel24-7). Ideally, virtual market places are centered on a particular industry. Some prominent examples are steel, agricultural products, and automotive parts. In addition to providing information on vendors and general information about its products, a virtual market may also offer product specifications, side-by-side comparisons, technical papers, and market analysis.

Many challenges exist in setting up an e-marketplace. Primary among these are identifying the tools necessary to use the market, providing a secure environment, pricing, payment, and fulfillment. For an orderly marketplace, Internet protocols must be selected. The cost of the technology to access and engage in the market must not be prohibitive. Security and privacy must be adequate to ensure confidential transactions. Authentication and authorization of users from many organizations must be possible. Private communication must be assured.

Pricing policies may be set or bartered. A common example of bartering, or auctioning, is E-Bay for consumer products. Payment procedures can be predetermined or arranged between the buyer and the seller. Finally, fulfillment of orders must be insured. As in the case of traditional marketplaces, failure to deliver in a timely manner will result in firms losing market power and ultimately may lead to failure (McKnight).

A final issue of concern in virtual markets is jurisdiction and governing law. Virtual markets place its members in the global trading community. Since e-markets are a recent phenomenon, defining the legal system responsible for settling disputes is an evolving process. Current legal reasoning places jurisdiction in the locality of the market. In a virtual market, however, one must ask where the market actually exists. While the FTC has attempted to exert control over on-line transactions, a definitive ruling on the jurisdiction for international e-market places has not yet been made.

RADIO FREQUENCY IDENTIFICATION TAGS

In November 2003, Wal-Mart gathered together its 120 top suppliers to announce it would require radio frequency identification tags (RFID) on shipping pallets and cases of merchandise. Wal-Mart set a deadline of January 2005 for its top 100 suppliers. The remaining suppliers will had until the start of 2006 to meet the requirement (Sliwa).

A basic RFID system has three components.

o Antenna

o Transceiver

o Transponder (tag)

The antenna activates the tag, reads, and writes data to it. When an RFID tag moves past a reader, its information is transmitted to a host computer for processing. Most common RFID systems are passive and contain their own power source, have a short transmitting range, operate at a low frequency, and have a low cost. While RFID has existed since the 1960's recent technological changes have reduced the cost and allowed the technology to be used in more applications.

A common everyday use of RFID is the automatic reading of prepaid passes on toll roads. The advantages of RFID are many fold. For example, RFID is extremely fast, non-contact, does not require line of site, and can operate in a variety of weather conditions. In the case mentioned above, the benefits of RFID will go to Wal-Mart, while the costs are the responsibility of the suppliers. Kara Romanov, an analyst with AMR Research, Inc., estimates the start-up costs for a supplier who ships 50 million containers per year will run between $13 million and $23 million. These costs include RFID tags and associated hardware and software (Sliwa).

SamSys Technologies of Richmond Hills, ON and ThingMagic, LLC of Cambridge, MA are two leaders in the application of RFID to supply-chain management. Sam-Sys is dedicated to an open system environment that will not limit RFID to a single protocol or range of frequencies. This philosophy is based on the premise of many vendors and readers that will work seamlessly together (SamSys).

ThingMagic was founded in 2000 by five MIT graduates. It has developed low cost RFID systems. Presently, ThingMagic is developing and marketing protocol agile RFID tag readers (ThingMagic). In addition to Wal-Mart, the Department of Defense (DOD) is a key player in RFID development and deployment. The Department of Defense has issued a new policy, which requires all suppliers embed passive RFID chips in each individual product if possible, or otherwise at the level of cases or pallets by January 2005. In February 2004, the DOD hosted a summit for its suppliers to discuss its RFID plans (Broersma). To quote Colin Cobain the Chief Technology Officer of Tesco Stores: "The question is not will RFID change the way you do business. The question is will you be ready" (ThingMagic).

SYNCHRONIZED PLANNING ACROSS THE SUPPLY-CHAIN

"Synchronized planning, in the form of collaborative forecasting and replenishment, coordinated production, inventory and capacity plans, information integration, and direct linkages of ERP systems, is one of the most exciting developments in supply chain management in many industries" (Synchronous). Synchronized Planning involves key steps (Lee).

o Information integration

o Planning synchronization

o Workflow coordination

o New business models

First, information integration requires information sharing and transparency. It is the sharing of information among the members of the supply chain. Information exchanged may include inventory levels, production schedules, and shipment schedules. The benefits include better job scheduling and a reduction of the bullwhip effect. "The effect indicates a lack of synchronization among supply chain members. Even a slight change in consumer sales ripples backward in the form of magnified oscillations upstream, resembling the result of a flick of a bullwhip handle" (Chase 335).

Planning synchronization defines what is to be done with the information that is shared. This can include collaborative planning and joint design. The benefits are lower cost and improved service.

If planning synchronization is the "what" is to be done with shared information, workflow coordination is the "how" it is done. Operations that can be coordinated include procurement, engineering and design changes, and production planning. Benefits include early time to market, improved service, and gains in efficiency. Synchronized planning can lead to new business models. Not only can these new business models redefine workflow, they can lead to changes in responsibility for different parts of the supply-chain. A redefined supply-chain can jointly create new products and lead to expansion into new markets (Lee).

Synchronized planning, however, cannot be accomplished without a tight linkage of all companies in the supply chain. Channels of communication must be well defined and the performance of each member in the chain must be monitored. The integrated supply-chain must hold members responsible for their part in the process. As product life cycles grow shorter and shorter, efficient synchronization of the supply-chain grows in importance. To ensure that the supply-chain is driven by consumer demand, and to decrease the bullwhip effect, synchronized planning is critical (Lee).

SUPPLIER PERFORMANCE MANAGEMENT

As the supply-chains of different organizations become tightly intertwined, it becomes necessary to measure the performance of each member of the chain. Former Federal Reserve Chairman Alan Greenspan testified before Congress in February 2001 that businesses were unable to anticipate the economic slowdown of the last recession, overbuilding inventories despite significant supply-chain automation (Fonstad). Even the use of the latest technology, therefore, may not guarantee that a supply-chain is operating efficiently.

One way to answer the question of how well a supply-chain is functioning is to develop supplier scorecards. There are five steps in developing an effective scorecard (Golovin).

o Agree on what is important and how to measure it

o Use web based incident reports to communicate problems as they occur

o Engage in continuous supplier management

o Measure to prevent rather than react

o Use web based software that all suppliers can utilize without making expensive investments in software and training

It is important that the buyer and seller agree at the outset on what is important and how it is measured. This is critical because once decided upon, the supplier will optimize its work to the designated criteria. If just in time delivery is a priority, the supplier may concentrate on this aspect of the order to the detriment of other factors. In addition, benchmarks to measure supplier performance must be realistic and attainable.

Actual performance should then be consistently tracked against these benchmarks. The manufacturer and supplier should work together to develop benchmarks that are consistent with industry performance and product specifications. The use of web based incident reports is important in keeping track of problems as they occur. Incident reports should not be used only to track problems, but should be used to resolve the problem in real time. It is also important to measure the time it takes the supplier to correct the problem.

Continuous supplier management, sometimes referred to as supplier engineering, has become more important as manufacturers outsource more of their operations. A 90-day review cycle can be ruinous when you are manufacturing an innovative product. "Innovative products typically have a life cycle of just a few months" (Chase 337). A 90-day review cycle may come close to exceeding the competitive advantage of an innovative product. Effective continuous supplier management must be geared to specific periods and tolerances. This is then tied to web based incident reports that enable alarms to ring when products, or delivery, are out of agreed upon tolerances.

An effective supplier scorecard should be set up to prevent problems as opposed to reacting to them. The sooner you know there is a problem the lower the cost of resolving it and the greater the chance of preventing it altogether. The best scorecard not only measures events after they have happened, they continually monitor performance in real time. The use of automation is key to making this happen. For example, a system that matches invoices with purchase orders will catch pricing errors before a check is cut and a manufacturer's money is out the door. Utilizing web-based software not only decreases the cost of a supplier integrating with a manufacturer, it speeds up the integration process. Web-based software also enables suppliers both small and large to participate in the supply-chain.

The other four points listed above all rely on the ability of a manufacturer and a supplier to participate in the planning, sourcing, quality control, and delivery of a product. The Internet enables all members of the supply-chain to collaborate and work together as a team. Finally, by making supplier performance web-based, suppliers are able to participate in their own performance improvement (Golovin).

CONCLUSION

Supply-chain management is an interesting and complex subject. It goes to the core of new business methods in the 21st century. The near universal availability of the Internet is the enabling technology for changes in how the supply-chain of an enterprise is managed. The Internet also allows organizations to adopt new business practices and enter new markets. By harnessing the power of the Internet, supply-chain management will continue to evolve beyond the changes being implemented today.

E-business has been the logical outgrowth of e-commerce. E-business adopts the power of the Internet to accelerate the growth of supply-chain integration. While E-business has had a tremendous impact on supply-chain management, it also can be adapted to both front end and back end business operations (Lee). Improved inventory control and increased profits are two of the benefits of improved supply-chain management. As noted in the introduction, Nike missed its 2001 earnings targets due in part to the failed implementation of a supply-chain automation project. It has also been estimated that more than $30 billion dollars in excess inventories can be eliminated through improved supply-chain management. These real savings can be brought straight to the bottom line.

Four new technologies and business practices that harness the power of the Internet are virtual market places, radio frequency identification tags, synchronized planning (RFID), and supplier performance management. Virtual markets enable buyers and sellers to come together 24/7 in effect creating a store that never closes. The additional advantages of virtual marketplaces are the elimination of an intermediary, access to product and vendor information, and a neutral market where all buyers and sellers are treated equally. Virtual markets give both buyers and sellers the opportunity to re-engineer their sales administration process.

As noted above, RFID has existed since the 1960's, however, improvements in technology and paring RFID with the Internet has expanded this tracking method beyond its limited past in manufacturing plants. The three components of an RFID system are an antenna, transceiver, and a transponder (tag).

Synchronized planning when applied across a supply chain consists of collaborative forecasting and replenishment, coordinated production, inventory and capacity planning, information integration, and direct linkage of ERP systems. The four key steps in synchronized planning are information integration, planning synchronization, workflow coordination, and the opportunity to develop new business models. Key to synchronized planning is using the Internet for information sharing. The benefits of synchronized planning include better job scheduling and reduction of the bullwhip affect. The bullwhip affect magnifies oscillations upstream in the supply-chain caused by a change in consumer sales. Synchronized planning also defines what is to be done with shared information and how it will be done. As product life cycles grow shorter, efficient synchronization of the supply-chain rewards firms who seize its potential.

Supplier scorecards are a method of evaluating members of the supply-chain in increasingly intertwined organizations. As Alan Greenspan pointed out in 2001, many firms were unable to anticipate the last recession and continued overbuilding inventory despite having invested heavily in supply-chain automation. This statement underscores the need develop the tools to monitor the performance of firms up and down the supply-chain. The five steps to develop an effective scorecard are agreeing on what is important and how it will be measured, the use of web-based incident reports, engagement in continuous supplier management, measuring to prevent problems, and the use of web-based software. In rolling out these tools, it is imperative that both the buyer and the seller first agree on what is important and how it will be measured. The other steps flow from the first.

The Internet has had an enormous impact on the personal and professional lives of businesspersons. On the business side, the Internet has brought new life to existing technologies and offered businesses the opportunity to engage in the world marketplace. The harnessing of the Internet by business has enabled greater cooperation and information exchange up and down the supply-chain. The Internet has enabled businesses to improve the supply-chain by the way they manage inventory, place orders, and communicate critical information with each other.

Works Cited

Broersma, Matthew. "Defense Department Drafts RFID Policy." CNET News. 24 Oct 2003. 5 Dec. 2003.

Chase, Richard B., Nicholas J. Aquilano, and F. Robert Jacobs. Operations Management for Competitive Advantage. 9th Ed. New York: McGraw-Hill/Irwin, 2001.

Fonstad, Jennifer. "From the Ground Floor: How to Manage Inventory on Demand." Red Herring. 31 May 2001. 5 Dec 2003.

Golovin, Jonathan. "Five Keys to a Successful Supplier Scorecard." Vigilance, Inc. 5 Dec 2003.

Lee, Hau L., and Seungjin Whang. "E-Business and Supply Chain Integration." Stanford Global Supply Chain Management Forum. Nov 2001. 22 Nov 2003.

McKnight, Lee W., Diana Anius, and Ozlem Uzuner. Virtual Markets in Wireless Grids: Peering Policy Obstacles. TPRC 30th Research Conference on Communication, Information, and Internet Policy., Oct 2002. Vienna, VA: Telecommunications Policy Research Conference.

"Mills Warm to Online." Steel Business Briefing. 1 Jul 03. 22 Nov 2003. SamSys. 4 Dec 2003.

Sliwa, Carol. "Wal-Mart Suppliers Shoulder Burden of Daunting RFID Effort." Computerworld. 10 Nov 2003: 1+. Steel24-7. 22 Nov 2003.

"Synchronous Planning Across the Supply Chain." Stanford Global Supply Chain Management Forum. 27 Jan 1999. 22 Nov 2003.

ThingMagic. 4 Dec 2003.

Common Problems In Supply Chain Management

The Impact Of RFID and the Supply Chain Management

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for CEO Raffles Place, we strive to create personal and business value for all our network peers.

Successful Business Networking Strategy

Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ideas. In the same way could brand B be an elderly, conservative and relaxed man. The brand can also have a completely inexpressive and bad image. That is how brand C may not have any real personal characteristics, slim, tall, unnoticeable and calm.

The image basically expresses a way a consumer thinks about the brand and the feelings the brand arouses when the consumer thinks about it. On the basis of these characteristics, which the consumer associates with the brand, the company can build a competitive advantage for its brand.

What sort of image should our brand have?

Before answering this question it is important to take into account several factors and market circumstances: company goals, consumer wishes and expectations, trade groups and several other groups. A company builds its brand image through trade communication with its consumers. That is how a company informs the consumer of what the brand represents, what its values are, what the company is offering or guaranteeing the consumer, what its advantages are, its qualities etc. The consumers interpret all obtained information and form a subjective perception of the brand or its image.

Why research the brand image?

Understanding a brand image is of key importance to long-term management of a brand. It is also important how the consumers formed the brand and what kind of relationship was formed with the brand - what the brand means to them and how they have accepted it. Understanding the relationship between consumers and brands can help a company control its successful brand positioning and the efficiency of advertising.

How do we research the image?

The brand image is formed in the long-term and represents a non-conscious and "untouchable" area, which needs to be researched using projective researching methods that help the consumer to overcome certain obstacles and limitations as well helping him to be inspired in the world of brand names. The consumer does therefore not only focus on the brand, but mainly on his experience with it and on its usual users. He focuses on the opportunities, which are most suitable for the specific brand and what sort of image the brand presents etc.

We are able to research and describe the brand from various perspectives. We obtain many different associations, ideas, benefits and people whom the consumer in some way connects to brands, which need to be suitably and correctly interpreted. It is important to define the key characteristics and values, which are connected to a specific brand by the consumer. Relevant findings show results of long-term management of a brand and represent key dimensions on which the competitive advantage of a brand is based.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Chief Financial Officer Woodlands Agile Supply Chain

As a Chief Financial Officer Woodlands, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Business Network & planning can make your business and products more popular.

For your profession as Chief Financial Officer Woodlands it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Deep Learning Vs Machine Learning

A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Owning a business is a very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared. One of the most intimidating aspects of business is branding. The reason is because many people look at all of the big corporations such as McDonald's, Wal-Mart, and other types of businesses that have been around for a very long time, and think that they could never beat these guys out. The truth is that you are not necessarily trying to knock these guys out because they aren't trying to knock each other out. The purpose is to brand you enough to make a presence. When you make a presence for yourself, you draw attention.

It is very important for you to brand yourself for whatever marketplace you are trying to infiltrate. When we talk about branding, we are not necessarily talking about emblems or logos. You also have to take into account certain branding signatures that make businesses well known. For example, you might see a crowd of people go to a particular business because of a specific deal that they have on certain days (i.e. free drink with purchase of two hamburgers). Sometimes deals, discounts, and many other common methods of advertising can cause people to take notice.

So how do you create a brand strategy? You need to understand the totality of what separates you from the other competition. Don't concentrate on trying to be the top dog in the marketplace. Instead focused on what you can do to stand out from the crowd.

Supply Chain Management Association

3 Surprising Ways Artificial Intelligence Can Push Marketing and Advertising to the Next Level

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Chief Financial Officer Woodlands, we strive to create personal and business value for all our network peers.

Importance Of Networking With People

What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt - that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing - the well-known 4 P's (Product - Price - Promotion - Positioning) that form the classic Marketing mix. Add the extra 3 P's (People - Processes - Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.

1. Personalization

The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy

Privacy is an element of the mix very much connected to the previous one - personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service

Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.

4. Community

We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) - therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site

We have seen and agreed that e-Marketing interactions take place on a digital media - the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place - a digital location for digital interactions.

Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing - it is then a moderating function.

6. Security

The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

- security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion

At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Information Technology Vice President Digitization Challenges

As a Information Technology Vice President, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Supply Chain & planning can make your business and products more popular.

For your profession as Information Technology Vice President it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Focus Group Interviews In Qualitative Research

Is Predictive Intelligence the Frontier of B2B Marketing?

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

The management of supply chains is constantly developing due to momentous changes such as the Internet, E-commerce and the globalisation of supply chains. Its success often relies on rapid, accurate and efficient handling of data. The trend towards lean and agile distribution channels and the growth of Fourth Party Logistic Providers (4PLs) within the supply chain industry requires significant organisation and management. The efficient control of these activities requires supply chain knowledge, operational information and importantly, timely and accurate data to support the decision making process. Essentially, effective and efficient data acquisition techniques are required.

RFID is a generic term for technologies that use radio waves to communicate the identity of individual items over an air interface. RFID works similarly to bar code technology in that an item has to be interrogated by a scanner or reader for it to be identified. Barcodes, however, have one significant downfall, they require line-of-site technology. That means the scanner has to see the barcode to read it, which usually means items have to be manually oriented towards the scanner for it to be read. Conversely, RFID does not require line-of-site and can be read as long as the item is within range of the reader.

RFID is now being considered as an integral link in E-Commerce environments. The technology in theory should enhance and complement Electronic Data Interchanges (EDIs) to facilitate quick response and the generation of exception reports. This should allow real time information to be transmitted to partners within the supply chain supporting the decision-making process. Ultimately RFID should provide immediacy of data right down to individual item level identification. This can help bridge the gap between the customer, the order and order fulfilment process to the satisfaction of the customer. This means that it can enable the enhanced responsiveness expected within an E-Business environment.

The supply of on-demand barcode label printers currently represents one of the most widely used AIDC technologies (technologies such as: barcodes, smart cards, magnetic stripes on credit cards, optical character recognition etc) in supply chain applications (e.g. EPOS, warehouse and inventory management). Due to mandates set by influential leaders in the retail and defence industries, barcode label printers with RFID enabled capabilities present a real opportunity for companies to develop and extend their product portfolios by providing products which will enable companies to meet compliance objectives. Opportunities also exist to provide printers for those companies faced with compliance for when usage and acceptance of the technology becomes more prevalent. An entire new market segment will have emerged, requiring a widespread ongoing supply of printers, peripheral equipment and consumables.

Bar code systems Bar code systems include the symbologies that encode data to be optically read, printing technologies that produce the machine-readable symbols and scanners and decoders that capture the visual images of the symbologies and convert them into computercompatible digital data. Barcode scanning reduces errors associated with manual data handling, and produces visibility to aid supply chain management. A significant benefit of bar codes is that they are extremely cheap to produce and provide an efficient means of item identification. Unfortunately, according to some sources, bar codes are proving increasingly inadequate in a growing number of applications. Bar coding is an optical technology, which introduces constraints regarding orientation of the product (invariably requiring human intervention) and cleanliness of labels and scanners for fast efficient data collection. Bar codes can be easily copied and so become an easy target for counterfeiting. In addition, standard barcodes have low storage capacity, cannot be reprogrammed and only identify the manufacturer and product and not the unique item. Industry bodies indicate that bar code systems are now a mature technology with limited potential for further growth.

RFID is emerging as a complementary technology to help overcome some of the drawbacks associated with bar code technology. RFID systems consist of transponders (tags), which are made up of a microchip with a coiled antenna and an interrogator (reader) with an antenna. The tags are attached to the items to be identified and the RFID readers communicate with the tags via electromagnetic waves. RFID middleware (software) provides the interface for communication between the interrogator and existing company databases and information management systems. RFID is a term used to describe any identification device that can be sensed at a distance by radio frequencies with few problems of obstruction and mis-orientation. The devices are often referred to as 'RFID tags' or 'Smart Labels'.

In its most basic form, a smart label consists of an ultra- thin RFID tag often referred to as an inlay. Inlays for smart labels are available in the 13.56 MHz, 860 to 930 MHz and 2.45 GHz frequency ranges. The inlays are embedded in label material, which is printed with human-readable text, graphics and bar codes (passive smart label). The printed data both supplements and backs up the information that is programmed into the tag. An evolutionary product to passive smart label technology is the smart active label (SAL). SALs can be defined using the same definition of smart labels above, but for one clear distinction, the inclusion of an integral power source. This distinguishing characteristic allows SALs to provide enhanced functionality over passive RFID smart labels including sensory, processing, display and locating capabilities. Smart labels are typically used for disposable applications and are not as durable as permanent RFID tags, which can be encased in materials to withstand harsh environments. Although one company suggests that the label material can be developed to withstand environmental conditions and that appropriate adhesive can ensure the label lasts the required duration.

Smart labels are referred to as smart because of their flexible capabilities provided by the RFID tag embedded in the label. The tag can be programmed and/or updated in the field allowing the same label to be reused serving multiple needs and disparate applications. Subsequently, the label is no longer static as a bar code label, but dynamic in its capability when equipped with RFID. Supporters of RFID suggest benefits which include: cost savings through automating the check-out process, a reduction in labour associated with performing inventory counts; improved theft prevention and increased authenticity control, a reduction in inventory holding cost, diversions and improved product availability. Unfortunately, an exact description of how the benefits are attainable in practice has often remained vague. The main criticisms on RFID technology are that it is too expensive and that it is unlikely that the investment will pay off. It is also argued that RFID is an over-marketed, hyped technology and that existing bar code based systems already provide most of the needed functionality.

Strategic Management Of Technological Innovation

Marketing Strategy: 7 Steps to Market Segmentation

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Information Technology Vice President, we strive to create personal and business value for all our network peers.

Building Machine Learning Systems

When I was ten years old at a summer camp I was leading in the potato sack race. To check on my competitors I looked over my shoulder and suddenly tripped and fell. I came in last place. Even the slowest person, Marsh Mellow Matt beat me. It was humiliating. But in the end I gained a good learning experience.

When a bargain-brand product attacks your premium-brand space, is it still healthy to look over your shoulder? Will you trip over too?

In a robust economy it's relatively easy to maintain profitable growth of a premium-brand product. Conversely, in today's economy, the competitive forces are testing the best of us. We are entering a new paradigm of business and the days of conspicuous consumption are quickly receding. Since 2007 over 8 million jobs have been lost. We have chronic unemployment at 10%, or in reality its 17% when you add the people who gave up looking for a job. As fear, insecurity, and the need to be frugal enter the consciousness of consumers, companies are responding by introducing lower price bargain-brand products. What's a premium-brand to do?

There are three strategies a premium-brand can consider; (1) Introduce your own bargain-brand, (2) Innovate a new value product category (3) Or, maintain status quo. Let's consider the ramifications of deploying your own Bargain-Brand.

As Jacqueline Kennedy once said, "I don't react, I respond."

There's a saying, "Never fight a pig because you'll get muddy and the pig will enjoy it." The same goes for a premium-brand looking to protect its market share against a bargain-brand. Every day we see new bargain airlines, bargain consumer products, bargain cars, bargain food, and bargain electronics. Be careful of the panic reaction when you deploy short term tactics in price discounting and couponing. It may only deplete profits. You can hold the line, but can you afford customers who defect to lower price brands. As Jacqueline Kennedy once said, "I don't react, I respond."

Seek your uniqueness

There are no right answers, but a journey of discovery will help determine your strengths, weaknesses, and uniqueness. In a recent book by Dr. Caroline Leaf, called, The Gift In You, this PhD. Researcher discovered there are seven layers of thinking processes in our minds. The seven layers of thinking processes are: Intrapersonal, Interpersonal, Math/Logic, Visual/Spatial, Music, Kinesthetic, and Linguistic. Starting from the most dominant thinking process, when a new thought enters our mind it will loop into the seven layers in a different sequential order. For example, someone who thinks first in music will be able to read between the lines to give meaning to it. While a logic/math dominant thinker performs pattern recognition in huge numbers and reasons in a precise order. We all see the world differently and think differently. We are all unique and so are our companies and the way we collective process our thinking. As such it's fruitless to be like someone else such as Steve Jobs. None of us can think like him and nor do we want to. We must learn to be ourselves by knowing our uniqueness and using it to your advantage.

Are you an elephant or a cheetah?

As Shakespeare once said, "To thine own self be true." In other words, do you have the competencies to compete as a Bargain-Brand?

When launching a new product you'll have to adjust and adapt quickly. Is your company a cheetah that can move quickly and adapt to consumer and market changes? Or, are you a slow moving elephant that makes decisions at a sluggish pace? A slow moving elephant should think twice when competing against fast moving bargain-brand cheetahs.

GM was slow to introduce Saturn to compete against the Japanese, but Intel was quick to respond to constant AMD attacks. At first, Intel's bargain-brand chips (Celeron) performed poorly, but they responded quickly to the market and beat AMD at their own game.

Will you divide and conquer yourself?

Julius Caesar's strategy to overcome the enemy was to divide and conquer. When launching a Bargain-Brand, you might be dividing your resources and placing your entire organization into a weak position. Without sufficient resources, people, and focus, both your premium and bargain brand products could become diluted and fail. If the Bargain-Brand fails then you'll have the added cost and time of cleaning up plus the cost and time to rebuild the Premium-Brand.

It cost GM $15 Billion to launch and maintain the Saturn division. Delta Airlines launched Ted Airlines and lost billions too. These two elephants didn't understand their uniqueness nor able to response quickly to market changes. Rather they copied the competition thinking that would satisfy the market.

On the other hand, fifty years ago, Anheuser-Busch was facing a low-price assault from regional players which opened up a whole new market category. Anheuser-Busch responded by opening up another company that was completely separate from the parent company; perhaps you've heard of Busch Beer.

Are you looking at your customers or just your competition?

The famous basketball coach John Wooden won more college basketball championships than anyone else. Part of his success was to never allow one player to be compared to another. Rather, each player was judged by his own skills, performances, and productivity. Companies trying to copy Bargain-Brands don't have the same competencies, people, collective thinking processes, and experiences like their competition. Look at Steve Jobs and his string of successful products; iPod, iPhone, iTunes, etc. Therefore, don't copy your competition, rather seek what is good for the customer and use your uniqueness to develop your product.

Know thy customer

This is a key time to study your customer to determine their true needs and the perceived value of your offering. Advances in Neuromarketing have discovered that traditional marketing research can fall short in truly understanding how a customer receives your message. Each year billions of dollars are spent on traditional market research and still 80% of new product launches fail. Neuromarketing will give you insight on the emotional needs of your audience and how they will perceive your messaging and marketing.

The power of Neuromarketing starts with the engagement of our seven senses; (1) Taste, (2) Smell, (3) Hearing (4) Touch, (5) Sight, (6) Humor, and (7) Intuition. To make it all work one must understand the power of association that directly impacts our emotional brain and how past experiences are recalled when we encounter a brand experience. Walk into a Whole Foods Store and you're bombarded with a cornucopia of beautiful food, fresh baked bread, brewed coffee, and desserts turned into art. You're flooded with emotions of mom, home, security, abundance, and happiness. The experience is frequently joyful and you're willing to pay premium prices for their products.

The power of association will engage our senses to recall positive experiences that we will tie to the brand. Called somatic markers, they represent a total compilation of emotions, negative associations, and positive associations. When a woman is given a light blue box with a white ribbon, the Tiffany brand and blue color evoke strong feminine emotions. When we think of a well branded product, such as Coach, Chanel, Harley Davidson and Tiffany, many of us experience an emotional and somewhat sensual positive response. A good brand tied to Neuro-marketing should offer:

o A great experience that exceeds customer's expectations
o A clarification of the value of the product
o A decision by the prospect to consider purchasing it

How we associate products with past experiences can determine our purchasing considerations. Mr Lindstrom in Buyology highlighted a few examples such as;
o Light blue for a woman can be associated with engagement, marriage, babies, and fertility. Pink is associated with luxury, sensuality, and being feminine.
o Color will increase brand recognition by 80% and represents up to 50% in the decision making process to choose a brand product.
o People will buy more out of love (53%) versus sex (26%).
o Be authentic, transparent, and real. We buy from people we can relate to.

Don't let your Bargain-Brand cannibalize the profits of your Premium-Brand.
If you decide on launching a Bargain-brand be sure you are capturing the right revenue. If one part of your target audience is not profitable with your premium-brand and your bargain-brand can capture that profit, then go for it. On the other hand, if your Bargain-brand is going to cannibalize your premium-brand profits then reconsider your options.

It's essential that your bargain-brand have a different perceived value, messaging, and pricing. Years ago Kodak came out with a bargain-brand film that had little distinction from the premium brand. Customers went for the lower price product cannibalizing profits from the premium-brand. On the other hand, when P&G purchased Luv's Diapers brand, it repositioned it as a bargain-brand. Their Pampers brand was given greater features and advertising thus creating a higher perceived value.

Must Develop a Difference in Perception and Value
If you offer a bargain-brand, then your goal is to offer two products with much separation in value and messaging. You'll want to consider using Neuromarketing research techniques. It is essential that the premium product maintain its true value benefits while the lower-price brand act and look like a bargain-brand one. By acting like a bargain-brand, you'll be able to cut costs on marketing, support, operations, and production and thereby creating the gross margin to compete effectively on price. You may want to use a hot button here to connect people to your article on Neuromarketing.

When Anheuser-Busch rolled out Busch Beer they created a whole new company and identity. They invested in new distribution, new trucks, and new sales people to ensure that the Premium-brand and Bargain-brand were not confused but optimized.

Don't recreate the wheel or build a new organization unless there's a market for it
GM invested $15 Billion in Saturn and it failed. Is your goal to market a Bargain-Brand or build a new company?

Consider your resources, sales volume, and gross margins. Your goal is to make a profit. If your Premium-brand cannot serve another large market, then a new organization, such as starting up a discount airline division or Busch Beer may be an answer. On the other hand, if your premium-brand can cover the market then re-consider your options. As I mentioned earlier, GM spent $15 Billion on the new Saturn division, when their existing product lines at Buick and Chevy reached the same target audience.

The Final Strategy to Consider: Innovate a new product category
A recent book called Blue Ocean Strategy stated that it is sometimes better to innovate a new product than to compete in blood thirsty waters or Red Ocean. Look at the crowded fields of electronic consumer products, automobiles and food. When you launch a new product in these categories how do you stand out?

Conversely, companies will innovate new products developing a new category where there is no competition; hence Blue Ocean. Years ago Sony launched the Walkman. Apple introduced the iPod and iPhone. An example in Blue Ocean Strategy was the Casella Winery from Australian who wanted to launch a new wine in a very crowded and snooty category.

A strategy based on innovation will look at different customers with shared commonalties. In the crowded wine business, more wineries did not think of looking for low budget beer drinkers. The Casella winery saw things differently and believed beer drinkers would want wine if the purchase decision was made simple and fun. Out came Yellow Tail wine in simple red and white versions.

A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The innovation (in product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market.

The lesson I learned in the potato sack race was easy, keep your eye on the goal line not what your competition is always doing. John Wooden's success was doing the best he could possibly do every day. As you consider your premium brand, think about the best you can do every day with it. As any typical SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTEL analysis (Political, Economic, Social, Technology, Environmental, Legal) you should consider:

Are you an elephant or a cheetah organization?
Will your Bargain -Brand cannibalize your Premium -Brand profits?
Do you have the resources to run two brands simultaneously at a profit?
Are you able to clearly define and communicate the different unique selling proposition for each brand?
Will the customer perceive the differences?
Will your current Premium-Brand cover this market? Or is the Bargain-Brand a new demographic?
Lastly, do you innovate a new product to create a new category and target audience?

As Jacqueline Kennedy once said, "I don't react, I respond." Panic and fear should not be part of your tactics, but a well thought out response that optimizes your resources, strengths, and uniqueness in meeting the needs and wants of your customer.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Sales Marketing Management Downtown Business Strategy

As a Sales Marketing Management Downtown, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and New Innovations & planning can make your business and products more popular.

For your profession as Sales Marketing Management Downtown it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Deep Learning Vs Machine Learning

Marketing Strategy - How to Plan Your Advertisement

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

The Artificial Intelligence market will expectedly be worth $153 billion in the near future. We are talking about digital revolution here. We are talking about path breaking technological ideas and implementation here. It is going to redefine the way in which humans are going to interact with machines.

Artificial Intelligence in Web Development: Is it even possible?

The stakes are high. The figures are impressive - to say the least. We have got engineers and marketers embarking on diverse plans with AI at the core. Why should developers be left behind? No credentialed web development company would ideally be unaware of the scope of Artificial Intelligence as far as web development is concerned. The consultants should not be unaware of the fact that developers around the world are looking at the possible integration of Intelligence and web development to bolster user experience.

Imagine sitting in front of one of those template designers that you have just signed up for. Expect your "AI designer" to ask you about your preferences with regard to branding, colors, content and layout. Once you have fed the answers to those questions, the template designer, based on the pre-programmed algorithms will automatically go on to create a website, which is the perfect combination of aesthetic and professional appeal.

How will Artificial intelligence go on to facilitate "communication"?

This is what AI can do for web development. Using the AI elements, a developer becomes better adept at catering to users' needs. Since It is known for understanding customer moods and preferences better, web developers will be in a better position to integrate elements that are going to append to the user experience - of course, so that they are more convincingly persuaded to make purchases.

Now, how does this Technique do this? How does it ensure that developers are better adept at catering to buyer needs? It does this with the help of cognitive analysis and situations. Chatbots, for example, have made it possible for web professionals to predict customer reactions. They facilitate better communication with the customers by making the whole (communication) process very simple and hassle-free. The next-generation internet users will actually find it easier to communicate with the website itself. There will be no communication barrier to contend with as such.

With the help of the statistical analysis marketers and other web professionals can actually minimize errors. Processing a large amount of information also becomes easier when communication is facilitated at such level.

So, which web development company are you consulting at the present moment? Are they duly aware of the immense opportunities that Artificial Intelligence has in store for the next generation web users? Do find out so that you can make an informed choice.

Digitization Of Products And Services

Importance of Supply Chain Management in Modern Businesses

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Sales Marketing Management Downtown, we strive to create personal and business value for all our network peers.

Artificial Intelligence Market Analysis

Even the best marketing strategies need to be revisited, if not revised. Changes in the market environment can dramatically change the marketing mix and your product plans. Marketing strategy should be viewed as a process, which means that the best laid marketing plans will change sooner or later.

Strategic change can be caused by many forces; sometimes change is a threat while other times it can be an opportunity. It all depends on how your product or business is defined; additionally, how you react may be the biggest factor in your future success.

Sometimes the market evolves and the demand for an offering changes. For example, obesity is on a dramatic rise in North America; because of this people are becoming more "food label savvy" about calories, fat grams, sugar, carbohydrates, and protein. Fast food restaurants have had to respond with salad bars, better disclosure of nutritional information, and leaner products.

Another source of strategic change is technological innovation. As microprocessors increase in speed and processing ability, older personal computers quickly become obsolete. A more disruptive technological change might be the creation of the MP3 format and downloadable music. Music is now purchased one song at a time instead as albums of songs.

Occasionally, a market is redefined. This is often driven by competition or customer demand. Today, our fast paced culture demands a more personalized relationship with information, which has created wikis, blogs like this one, and the birth of IPTV (Internet Protocol Television). This new information content business allows the reader or viewer to get "personalized content" when they want it and where they want it.

Also, marketing channels change. Today the internet has changed the relationship of customers with providers. No longer dependent on the provider for education on products and services, the new consumer is more informed and sophisticated than ever. In fact, the consumer is more powerful and will get what they want or they will find another provider.

For the marketing strategist, the challenge is to anticipate the changes and take control of their destiny. The alternatives of delaying action or getting surprised can mean business failure.

As former GE CEO Jack Welch said, "Change before you have to".

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.

Business Development AVP Tanjon Pagar Digitizing Services

As a Business Development AVP Tanjon Pagar, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Business Network & planning can make your business and products more popular.

For your profession as Business Development AVP Tanjon Pagar it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Business Development Manager Role

The Agile Solopreneur And Growing Business Needs

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

Branding strategy is an important component of every business. Branding strategy is the most effective way to sell a product/service and to enhance the demand for a product/service in the market. Increasing competition in business develops similar products with good quality from different manufacturers. But an effective branding strategy only makes your business and products more popular. Branding strategy is usually designed and developed by the marketing department.

An effective branding strategy can be achieved with a proper research of different kinds of needs and expectations of people who buy your product. Good branding strategies will involve your brand communications, analytical techniques, and creative positioning. Before getting into the process of brand building, various elements for branding your products/services would need to be analyzed carefully. These key elements come into play by means of an appropriate action plan. A proper branding strategy begins with analyzing various measurable advantages of your product over your competitors. This leads to the execution of an effective branding strategy for your product.

Building a strong and unique identity is one of the most important procedures in creating a branding strategy. It includes unification of your brand, effective communication of your brand message, research methods, and various strategies. Internal branding helps to create a strategy within your business. This helps in developing your branding strategy in a much unique style. Brand targeting and positioning help you in defining things like your brand character, availability of your product in the market, and reputation of your product. All of these factors need to be taken into consideration.

It is always recommended to keep track of the strategy in all stages. Measuring your brand always helps you improve branding strategy for your business. It includes tasks such as tracking and measuring of your brand initiatives, measuring their performance, managing the visual identity of the brand, and maintaining a corporate reputation. Creative advertising is a tricky way in developing a branding strategy. In general, an effective branding strategy helps your business attain more profit, while developing faster.

Deep Learning Vs Machine Learning

A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for Business Development AVP Tanjon Pagar, we strive to create personal and business value for all our network peers.

Strategic Management Of Technological Innovation

In this article we're going to discuss the tricky aspect of marketing strategy when applying for a patent.

Getting a patent is a tricky process under normal circumstances. Under laws of the United States a company or person is entitled to a patent unless the invention was on sale in the country for more than one year prior to the application date of the patent. This applies to both sales and offers of sales. Therefore, companies conducting marketing campaigns must be careful not to destroy their patent rights. In a perfect world, application for a patent should be filed before any sales begin. But then that would hurt the company's bottom line because that ultimately puts profits on hold. In a competitive marketplace this could spell disaster for the company.

Therefore, it is important for a company to understand just what it is that starts the one year clock ticking. In other words what can they do and what can't they do in order to avoid their product being put on the timer?

In order to answer that question we have to understand what exactly, according to law, starts the clock running. There are basically two conditions. The first one is that the invention must be ready for patenting at the time of the sale. If it can be shown that the inventor had sufficient drawings that would enable another person to use the invention then this would satisfy the first criteria.

The second criteria is that there has actually been an offer for sale. In other words, the inventor or company that owns the invention approaches another company and offers to sell them the invention. This can either be in the form of a letter to the other company or in an actual physical meeting between the two companies. Usually the meeting follows a letter.

In the form of a letter the owner of the invention will usually draw up a letter stating that they have such and such an invention and go on to say that they feel this is something that would enhance their business. In the letter they would describe what the invention does and how it would help them. They would then ask the other company to get back to them if interested.

When it comes to the meeting the inventor will bring drawings of his invention and present them to the company interested in acquiring the invention. Maybe the inventor even has a working prototype he can show them. This is always a plus. Companies actually like to see that the invention they are interested in works.

Where the law comes in, and this is where inventors can delay the clock, is that the following items do not fall within the two criteria. Solicitation of customer pricing information from distributors and sales representatives; publication of preliminary data sheets and promotional information on invention features; communications to sales representatives; sales representatives providing customers with preliminary data sheets; and sales representatives' requests for customer samples.

Therefore, an inventor can engage in any of the above activities and NOT start the one year clock running. This allows the inventor to get as much preliminary leg work done for his patent without actually "technically" starting the process.

This is important information for any inventor to have if he is trying to gain as much ground in his quest for a patent as possible.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.