As a Business Development AVP Tanjon Pagar, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.
Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Business Network & planning can make your business and products more popular.
For your profession as Business Development AVP Tanjon Pagar it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.
3 Surprising Ways Artificial Intelligence Can Push Marketing and Advertising to the Next Level
If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.
Artificial Intelligence, the name is getting rich & popular in the tech world and making the world groove along technological shifts. Covering our functionalities to changing the people view, AI is increasingly important for those of us in the marketing game! It all boils down to machines being able to tackle tasks that would normally require our input, freeing up time and energy for us. The key for us is not only how quickly these machines handle the tasks, but how much more efficient they do them as well.
The key for us is not only how quickly these machines handle the tasks, but how much more efficient they do them as well. With the contribution, the analytical and exponential growth is the prime factor that makes the human task easy. The exponential growth and automation of AI are for the marketing purposes, and there lies the key.
Artificial Intelligence is seen shaping the retail online shopping industry. Wondering, how? The speedy calculation and easiness in payment option, have made AI and robotics field to be used more and more.
Smart technology shaping the online shopping experience
People are more connected to their choices, and if those choices come in the form of visual research and touch, it's more than interactive. Visual search has been around for a long time, but with the advancements in artificial intelligence and the rise of mobile commerce, it's now gaining acceptance with the retailers. The internet sensation among the different countries has made people more and more closely with the technology advancements. Smart technology in the form of the social influence allows shoppers to digitally compare outfits by capturing a 360-degree view of themselves in an outfit and letting them send those images to friends via email and social media.
Chatbots as the customer shift and right fix
The technology of the chatbots has been very popular among the millennials. The importance and the prime factor have made it be used in the trending tech updates. Rising of the smartphones and options of open statistical have allowed the brand's E-commerce is a very competitive landscape. The brands that will thrive in 2017 will be those that will harness the power of new technology to create a more personal experience for customers.
E-commerce is a very competitive landscape. In the coming days, brands will thrive in with the power of new technology to create a more personal experience for customers, more interested in the trending e-commerce needs.
Customer Relationship Management
A few years back the shopping experience of the customer was in the back flash with the longer bills and non-hassle technology. What used to be collecting copious amounts of data to be tackled by someone when they finally had enough time to conquer the project for drawing conclusions and making future predictions, is now streamlined and far more efficient. With the help of AI, the days of aggressive re-marketing and focusing on the amount of ad exposure will be long gone. The new marketing era will be able to focus on quality and directing more relevant advertising to the right visitors at the right time. It has made the people interaction to the verging technology.
Image Classification with Computer Analytics
AI is changing the game. With its ability to classify, interpret, and understand images, AI is making it easier to find what you didn't even know the name of the image and the other unshakable changes.
With the use of the technology, one can improve the new way of the shopping and try to wend according to the new devices and technology shifts. The technology has proved to be essentials in life of all!
Strategy - Brand Identity Guru Tips On Strategic Planning
With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.
Through business relationships and experience sharing in confidential settings for Business Development AVP Tanjon Pagar, we strive to create personal and business value for all our network peers.
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ideas. In the same way could brand B be an elderly, conservative and relaxed man. The brand can also have a completely inexpressive and bad image. That is how brand C may not have any real personal characteristics, slim, tall, unnoticeable and calm.
The image basically expresses a way a consumer thinks about the brand and the feelings the brand arouses when the consumer thinks about it. On the basis of these characteristics, which the consumer associates with the brand, the company can build a competitive advantage for its brand.
What sort of image should our brand have?
Before answering this question it is important to take into account several factors and market circumstances: company goals, consumer wishes and expectations, trade groups and several other groups. A company builds its brand image through trade communication with its consumers. That is how a company informs the consumer of what the brand represents, what its values are, what the company is offering or guaranteeing the consumer, what its advantages are, its qualities etc. The consumers interpret all obtained information and form a subjective perception of the brand or its image.
Why research the brand image?
Understanding a brand image is of key importance to long-term management of a brand. It is also important how the consumers formed the brand and what kind of relationship was formed with the brand - what the brand means to them and how they have accepted it. Understanding the relationship between consumers and brands can help a company control its successful brand positioning and the efficiency of advertising.
How do we research the image?
The brand image is formed in the long-term and represents a non-conscious and "untouchable" area, which needs to be researched using projective researching methods that help the consumer to overcome certain obstacles and limitations as well helping him to be inspired in the world of brand names. The consumer does therefore not only focus on the brand, but mainly on his experience with it and on its usual users. He focuses on the opportunities, which are most suitable for the specific brand and what sort of image the brand presents etc.
We are able to research and describe the brand from various perspectives. We obtain many different associations, ideas, benefits and people whom the consumer in some way connects to brands, which need to be suitably and correctly interpreted. It is important to define the key characteristics and values, which are connected to a specific brand by the consumer. Relevant findings show results of long-term management of a brand and represent key dimensions on which the competitive advantage of a brand is based.
Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.
Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge. Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.
These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.