As a Finance Director Paya Lebar, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.
Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Brand Strategy & planning can make your business and products more popular.
For your profession as Finance Director Paya Lebar it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.
Strategy - Brand Identity Guru Tips On Strategic Planning
If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.
Artificial Intelligence is quite a trending topic in modern technology with many businesses adopting its use in their daily operations while others are skeptical about its relevance in the workplace. Let me show you the various benefits of AI to the workplace and how it can make your business grow as well as save time and money.
Simplification Of The Recruitment Process
Human Resource Departments are faced with the task of hiring staff which is quite daunting, frustrating and equally expensive, with personnel having to shift through a large number jobs applications for a relatively few vacancies, but this scenario is gradually becoming a thing of the past with the use of machine intelligence i.e. Artificial intelligence.
AI reduces the stress related to the hiring process through the use of the following ways:
Interesting job descriptions are written by recruiters through the use software known as Textio. This augmented writing platform compiles various job postings and puts forward to consideration suitable content to encourage the submission of more applications from job seekers.
Candidates for various job vacancies can schedule their interviews, allowing them to choose a time must suitable for them and also provides a chance to reschedule. All these are possible through the use of the Montage software.
AI powered software such as Stella match suitable candidates to jobs through the tracking of experiences, credentials and qualities sought for by employers.
Removal Of Repetitive Tasks In Daily Business Operations
Scheduling, rescheduling and cancelling meetings are quite stressful to administrative staff but the use of tools such as X.ai helps by performing these tasks diligently.
Recording, transcribing and sharing notes during meetings are also tasks which can be handled by artificial intelligence.
Improvement In Handling Issues Related To Sales, Marketing and Customer Service
Chatbots are forms of artificial intelligence that can help with support outside the company.They gain experience from real sales and customer reps and use this to assist customers in purchasing goods and services. Questions regarding marketing and customer relationship management (CRM) can also be handled by GrowthBot through the mining of data, both of the public and the company.
The Identification Of Security Risks And Protection Of Data
Financial institutions such as banks apply AI based technology to point out security risks and protect data. Examples of software which make the use of Ai in such cases include Darktrace, Exabeam and SparkCognition.
With AI handling most of the mundane and repetitive tasks at the workplace, workers are free to channel their efforts to more important tasks thus increasing productivity.
Productivity could also be boosted and monitored by machine intelligence by helping them discover areas that have high labour costs and other obstacles to increased efficiency.
Will Artificial Intelligence Replace Humans In The Workplace?
With the above examples, some individuals might be tempted to think about losing their jobs to AI powered tools since most tasks in the workplace are getting automated gradually, but their fears are unfounded as human input is indispensable despite the presence of artificial intelligence.
Artificial Intelligence basically handles tasks which could affect productivity and allows workers to be action-oriented and gives them the chance to be more creative.
Digitization Challenges And The Importance Of Branding
With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.
Through business relationships and experience sharing in confidential settings for Finance Director Paya Lebar, we strive to create personal and business value for all our network peers.
Marketing strategy consists of some valuable plans that integrate an organization's marketing goals. The Proper combination of goals, policies, and action sequences makes the marketing strategies effective. The main aim of marketing strategy is to increase the sales and profits of any organization or company.
Marketing strategy is developed by considering the following factors:
Environment analysis and marketing research:
The observation of external factors that promote success or failure of a company is a most important marketing strategy. The external factors include economy, competition, atmosphere, transport system and solicitation of data to resolve special marketing issue.
For better sales of a product, market selection is significant. The amount of sales of a product depends on the location of the market, whether the market is situated in urban or rural areas; whether the market place is easily accessible for people.
The consumer characteristics such as taste, choice and preference affect the product marketing. The consumer characteristic varies from man to man and location to location. So inspection of consumer characteristics, needs and purchase processes is also important.
Product planning (including foods, services, and ideas):
Product planning includes the development of existing product by changing of the composition, packaging system, product positions, brands and deletion of the old products.
The delivery system of the product to various markets, shopping malls and restaurants is also considered for marketing strategy. The distance from the production place to whole or retail seller, transportation system, physical distribution, allocation of goods, wholesaling detailing, inventory management and channel relations are reasonable factors for distribution planning.
Price of a product should be kept in tolerable range for all classes of people so that they can easily pay for the product. If the price of the product becomes very high, the consumer will not buy the product.
The communication planning may include the advertising about the product through different mass media, such as the television, radio, newspaper. The more a company publishes, the more it sells. At the recent time, online advertising is another media of publicity. By advertising the companies or organizations gets the chance of focusing their product's good quality and urging the customers to buy their products.
Brand name of a company has a large effect on the consumer to make them buy their product. A company should select a nice and attractive family brand for its better publicity.
Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.
Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge. Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.
These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.