As a Sales And Marketing Director, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.
Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Supply Chain & planning can make your business and products more popular.
For your profession as Sales And Marketing Director it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.
Marketing Strategy - What It Is, And Why It Is So Important ?
If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.
Keeping a watchful eye on technical innovation is vital to develop a clear vision for the future of any business. But effective strategies for success depend on managers and executives avoiding hidden blind spots and investment decisions that obscure the way forward. Last year, according to World Economic Forum figures, private sector global spending on digitizing business operations exceeded $1.2 trillion dollars, yet just 5% of executives reported being satisfied with the results. In most industries the transition from analog to digital is one of the biggest challenges facing business leaders today. There are 8 common mistakes executives make.
Finding the best way: As with most human activity, planning is everything. The digitization process is a unique opportunity for executives to take a good hard look at their enterprise and ask some important questions:
What digital activities are already underway?
What will the industry look like in 5, 10 or 20 years?
What strategies can the company employ to succeed in a digital future?
What is the end goal of the transition from analog to digital?
Understanding where the business is attempting to go should help avoid some of the following bumps and wrong turns in the journey. Most of the common mistakes executives make with the digitization process relate to investment. Nearsighted investments focus too heavily on the short term, giving insufficient consideration to an organization’s long-term needs. While, farsighted investments focus on future needs with scant attention given to immediate development, which undermines current performance and impacts future goals.
Even when the current and future needs of a business are given equal consideration blind spots can occur, as parts of the business are overlooked by investment and turn into points of weakness that disrupt overall performance. Putting a coherent strategy in place directs funding to areas of the business most in need. As well as scheduling where and when to invest, this strategy prevents executives making “scattershot” small investments without an overall funding plan.
Mind your own business As each organization is unique, no two paths to a digital future are the same. The structure of a business can influence its digitization journey, with heavily centralized companies at risk of suffering from a rigid chain of imposing policy from on high. Similarly, command structures that encourage parts of the business to operate as independent units, or islands, can duplicate investments which also duplicate costs. Every six months the management should ask these questions:
How the digitization of work affects us all?
Why a futuristic digital healthcare system, might not be out of reach?
How can we build a workforce for our digital future?
Enabling change Aside from investment decisions, another common area where mistakes are made relates to the balance of resources and their application. A company’s data, technology, operating model and talent either work to enable digital progress or hinder it. Some companies focus too heavily on building up these enablers, without considering if additional staff, technology and data capacity add value to the business. Whereas, the digital transformation of other companies suffer from a lack of resources to accommodate spending on new business applications.
The new digital reality Image: WEF The pace of technological change is impacting the business and social worlds faster than ever before. A new digital reality is emerging where 85% of customer interaction will take place without humans and where 65% of today’s young will grow up and work in industries or jobs that don’t yet exist. Companies that successfully bridge the gap from analog to digital are in prime position to fully embrace the opportunities offered by a digital future.
Is Predictive Intelligence the Frontier of B2B Marketing?
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Through business relationships and experience sharing in confidential settings for Sales And Marketing Director, we strive to create personal and business value for all our network peers.
A set of facilities and distribution options that will help in procuring materials and transforming them into the semi finished and finished products and its distribution to the customers is known commonly as supply chain. In other words, it is a set of people drawn in fulfilling a customer request either directly or indirectly. The Supply Chain Management(SCM) is essential to perk up the trust and relationship between the partners. This will markedly improve the inventory profile and speed. The ultimate aim of opting for a good supply chain management is to improve the business to the maximum and gain as much profit as possible.
The most essential features are: Customer, planning, purchasing, inventory, production and transportation. A proper SCM will ensure the free movement of the goods, storage of materials, inventory and transportation of finished goods from the manufacturer to the consumer. It also includes proper coordination among the suppliers, go-between, third-parties and customers. In addition, it should provide various perspectives of SCM, and takes into account the trade challenges faced by the traders, merchants, retailers etc.
There are two options that a client has as far as the Supply Chain Software is concerned. While some companies use Enterprise Resource Planning solutions to deal with the supply chain issues, some companies do develop their own absolute or standalone software to deal with the issue. However, there are differences between the software and the Enterprise Resource Planning solutions. The SC software will help in the client requirement processing, buy order processing, supplier management sourcing, managing the inventory, and supplies receipt and storehouse management.
Further, the Supply software will increase your business profits by reducing the operational costs, develop customer service, help in expansion of business which in turn will bring in more revenues and ultimately the business will turn out to be leaders in supply chain. It is best to opt for SCM software to ensure that your companys strategic, tactical, and operational aspects are intact.
Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.
Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge. Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.
These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.