As a Sales And Marketing Director, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.
Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Supply Chain & planning can make your business and products more popular.
For your profession as Sales And Marketing Director it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.
5 Benefits Of Artificial Intelligence In Marketing
If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.
One of the most misunderstood terms in technology is artificial intelligence. There have been several arguments of how this could result into a very disturbing concept for the human race. However, without knowing, the cognitive system is already in use and even appreciated by all who fear its effect. Some argue that it will cause several distortion especially unemployment. However, artificial intelligence are managed, maintained and even coded by humans. This is an employment means, instead of unemployment.
What this simply means is that artificial intelligence can help to improve human life and reduce stress. Here are the benefits of artificial intelligence.
Insight in Marketing and Business
Data is probably the most important raw material for the transformation of an economy to a digital economy. However, this raw data are hovering in the air untapped, unprocessed, and useless. It can be deployed for data mining, and processing of big data in a few minutes to provide information on business insights.
One of the movies that displayed to a high extent what Artificial Intelligence can really do is the 2012 BattleShip. Artificial intelligence can be deployed in the detection of fraud by data analysis of several fraudulent behaviors. The system can trace out links and possible direction, which a fraud is most likely to take through the application of artificial intelligence, which involves Data analysis of previous record deployed in a cognitive system to track, trace, and even be totally be aware of possible fraudulent action before they occur.
Speedy Input and Management of New Information
Over the years, companies are constantly seeking ways to manage date, speedily input them and also recover them when needed. This has go through different series of improvement from introduction of filing to several other storage methods. However, data can be imputed at a faster rate and also be fast in recovery, and arranging every single file accordingly without time wastage by the use of artificial intelligence.
Big Data Analysis
For every company, organization and even the government, decision-making is a very vital role to play. A single error could cost a lot or possible bring the organization to a ruin. There are possible millions of data that need to be analyzed to make sure that every single aspect have been viewed before decisions are taken. Big data analysis helps to extract, analyze and compress raw information to assist in decision-making.
Since the evolution of the industrial sector, the improvement of technology has always recognized and work along side automated systems to improve works. Introductions of artificial intelligence in hotel bookings, tractors and factory machine are all speedily becoming automated with a lot of advantages as to minimizing waste, decreasing errors and improving production.
As business, begin to plan their improvement and growth; it has become paramount to introduce different measure that will assist in achieving this goal. Artificial intelligence has come to play that very pressing role that can transform the face of a business, a government and even an entire economy from just a regular way of getting things done to a more sophisticated means.
Patent - Machine Learning Advertising Marketing Strategy
With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.
Through business relationships and experience sharing in confidential settings for Sales And Marketing Director, we strive to create personal and business value for all our network peers.
To keep ahead in a fast-moving industry, leading Asia-Pacific fashion retailer Bossini needed to have better visibility into its business and operational processes through the synchronization of real-time data across multiple orders, shipments and stock-keeping units.
By leveraging the Enterprise Service Bus (ESB), Bossini is able to speed up the deployment of new applications and processes and bring new partners on board much more quickly.
The intuitive development environment of the webMethods ESB has enabled Bossini's programmers to easily, and quickly, build the large number of interfaces required to meet its complex integration requirements.
Upon transforming to a Service Oriented Architecture (SOA), Bossini could synchronize real-time data from multiple orders, shipments and stock-keeping units (SKUs) across its Point-of-Sale (POS) systems and Warehouse Management System (WMS) inventory.
• Better visibility into real-time processes with dynamic synchronization of data between point of sale and warehouse management systems
• Additional business capabilities, e.g. late shipment and sales performance monitoring via dashboards/SMS and stock-on-hand monitoring for all markets.
• Factory order allocation reduced from three days to one
• Finance month-end closing slashed from 25 days to seven
• Developer and IT productivity increased by up to 30 percent through user-friendly intuitive interface and re-use of programming objects from the webMethods ESB.
A standards-based solution
With the webMethods Enterprise Service Bus, Bossini is able to take full advantage of the standards-based interfaces to integrate with their existing systems and utilize service orchestration to connect their existing systems to their processes. This allows Bossini to speed up the deployment of new applications and processes and bring new partners on board much more quickly.
Subsequent changes are also easier to implement, and the company enjoys cost savings resulting from the re-use of the service components. "The webMethods ESB enables us to achieve real-time interoperability across numerous disparate applications, including independence from the constraints of their operating systems and hardware platforms," said Mr. Andrew Ling, Director of IT and Supply Chain of the Bossini Group.
Of equal importance is the platform's flexibility and ease of use. "This was crucial in our ability to gain competitive advantage in the fickle world of apparel retailing," said Ling. "In our decision, we also took into account the faster adoption, lower training costs and quicker return-on-investment enabled by the very intuitive design of the webMethods ESB."
Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.
Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge. Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.
These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.