As a Finance General Manager Kallang, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.
Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Brand Awareness & planning can make your business and products more popular.
For your profession as Finance General Manager Kallang it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.
Do you ever think of selling your company one day?
Even if you don't believe you would ever sell your business, brand consistency, promise, experience and image are vital to the success of your company. I've heard it many times from small business owners that they can't make a significant investment in branding because of lack of funds. I've also heard entrepreneurs say that they don't see the point; it's not like they're a global company like Nike. Still, others believe that by creating a distinct brand strategy, promise and experience, it may limit opportunities to make money from a broader audience.
If you're an entrepreneur that thinks that way, I ask you to reconsider. The branding of your company, even if you've been in operation for a week, is vital to your success.
Early Days of McDonald's
Have you ever seen McDonald's with a purple logo or anything other the golden arches? When you walk into a McDonald's anywhere in the world, you know what you're getting, and if you patronize those restaurants, that is precisely the reason why you do it.
Ray Kroc, who was a 54-year-old salesman and still looking for an opportunity that would inspire him came to learn about the restaurant of Dick and Mac McDonald who had developed a process for the food that delivered it to the customer within 30 seconds. This was a huge deal and the beginning of the fast food industry. However, when they just started working together, they were missing a broader vision and brand strategy.
Early McDonald's Mistake
It was Kroc who envisioned the opportunity to create a food company that was wholly American. In partnership with the McDonald brothers, he started operating out of the Midwest and the brothers in California. At first, Kroc created a franchise model to expand the company and grow it to scale quickly across the U.S., but he made a mistake--it lacked the high-quality and overall consistency regarding the entire operation and systems that the McDonald brothers had developed in California.
Once Kroc and the McDonald brothers were able to bring control and consistency on the whole of the operation, from the brand promise, experience, image, to the services, activities, and services, it was only then that the McDonald restaurants started to develop. What Kroc ultimately brought to the McDonald's picture is that consistent strategy across all of the franchises. That is why you have never seen a McDonald brand image be anything other than the golden arches. With McDonald's, what you see is what you get.
When the entire operation of McDonald's was consistent across the board, and a customer in California received the same service and experience as another customer in the Midwest, it was only then that the McDonald's brand started to get traction.
Benefits of Brand Consistency
When your business is consistent with the brand promise, experience and image of your company, in its entirety, your target audience and customers understand:
- They are going to benefit from your business because they know--clearly--the value that your company offers them through your products and services.
- Your customers will know what to expect from a brand that is consistent; it's not a guessing game, which will mean they will put their money down because they understand the offering.
- Customers, especially in the digital age with social media sharing and comments, will be able to communicate your brand (it's promise, experience, and image) because you are consistent in presenting yourself.
- When customers understand your brand promise, image and experience, they are willing to pay for the value of what your products or services offer them.
Machine Learning Marketing: How to Improve Your Customer Experience
With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.
Through business relationships and experience sharing in confidential settings for Finance General Manager Kallang, we strive to create personal and business value for all our network peers.
Artificial Intelligence is quite a trending topic in modern technology with many businesses adopting its use in their daily operations while others are skeptical about its relevance in the workplace. Let me show you the various benefits of AI to the workplace and how it can make your business grow as well as save time and money.
Simplification Of The Recruitment Process
Human Resource Departments are faced with the task of hiring staff which is quite daunting, frustrating and equally expensive, with personnel having to shift through a large number jobs applications for a relatively few vacancies, but this scenario is gradually becoming a thing of the past with the use of machine intelligence i.e. Artificial intelligence.
AI reduces the stress related to the hiring process through the use of the following ways:
Interesting job descriptions are written by recruiters through the use software known as Textio. This augmented writing platform compiles various job postings and puts forward to consideration suitable content to encourage the submission of more applications from job seekers.
Candidates for various job vacancies can schedule their interviews, allowing them to choose a time must suitable for them and also provides a chance to reschedule. All these are possible through the use of the Montage software.
AI powered software such as Stella match suitable candidates to jobs through the tracking of experiences, credentials and qualities sought for by employers.
Removal Of Repetitive Tasks In Daily Business Operations
Scheduling, rescheduling and cancelling meetings are quite stressful to administrative staff but the use of tools such as X.ai helps by performing these tasks diligently.
Recording, transcribing and sharing notes during meetings are also tasks which can be handled by artificial intelligence.
Improvement In Handling Issues Related To Sales, Marketing and Customer Service
Chatbots are forms of artificial intelligence that can help with support outside the company.They gain experience from real sales and customer reps and use this to assist customers in purchasing goods and services. Questions regarding marketing and customer relationship management (CRM) can also be handled by GrowthBot through the mining of data, both of the public and the company.
The Identification Of Security Risks And Protection Of Data
Financial institutions such as banks apply AI based technology to point out security risks and protect data. Examples of software which make the use of Ai in such cases include Darktrace, Exabeam and SparkCognition.
With AI handling most of the mundane and repetitive tasks at the workplace, workers are free to channel their efforts to more important tasks thus increasing productivity.
Productivity could also be boosted and monitored by machine intelligence by helping them discover areas that have high labour costs and other obstacles to increased efficiency.
Will Artificial Intelligence Replace Humans In The Workplace?
With the above examples, some individuals might be tempted to think about losing their jobs to AI powered tools since most tasks in the workplace are getting automated gradually, but their fears are unfounded as human input is indispensable despite the presence of artificial intelligence.
Artificial Intelligence basically handles tasks which could affect productivity and allows workers to be action-oriented and gives them the chance to be more creative.
Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.
Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge. Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.
These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.