As a Human Resource Novena, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.
Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Managing Logistics & planning can make your business and products more popular.
For your profession as Human Resource Novena it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.
Do you ever think of selling your company one day?
Even if you don't believe you would ever sell your business, brand consistency, promise, experience and image are vital to the success of your company. I've heard it many times from small business owners that they can't make a significant investment in branding because of lack of funds. I've also heard entrepreneurs say that they don't see the point; it's not like they're a global company like Nike. Still, others believe that by creating a distinct brand strategy, promise and experience, it may limit opportunities to make money from a broader audience.
If you're an entrepreneur that thinks that way, I ask you to reconsider. The branding of your company, even if you've been in operation for a week, is vital to your success.
Early Days of McDonald's
Have you ever seen McDonald's with a purple logo or anything other the golden arches? When you walk into a McDonald's anywhere in the world, you know what you're getting, and if you patronize those restaurants, that is precisely the reason why you do it.
Ray Kroc, who was a 54-year-old salesman and still looking for an opportunity that would inspire him came to learn about the restaurant of Dick and Mac McDonald who had developed a process for the food that delivered it to the customer within 30 seconds. This was a huge deal and the beginning of the fast food industry. However, when they just started working together, they were missing a broader vision and brand strategy.
Early McDonald's Mistake
It was Kroc who envisioned the opportunity to create a food company that was wholly American. In partnership with the McDonald brothers, he started operating out of the Midwest and the brothers in California. At first, Kroc created a franchise model to expand the company and grow it to scale quickly across the U.S., but he made a mistake--it lacked the high-quality and overall consistency regarding the entire operation and systems that the McDonald brothers had developed in California.
Once Kroc and the McDonald brothers were able to bring control and consistency on the whole of the operation, from the brand promise, experience, image, to the services, activities, and services, it was only then that the McDonald restaurants started to develop. What Kroc ultimately brought to the McDonald's picture is that consistent strategy across all of the franchises. That is why you have never seen a McDonald brand image be anything other than the golden arches. With McDonald's, what you see is what you get.
When the entire operation of McDonald's was consistent across the board, and a customer in California received the same service and experience as another customer in the Midwest, it was only then that the McDonald's brand started to get traction.
Benefits of Brand Consistency
When your business is consistent with the brand promise, experience and image of your company, in its entirety, your target audience and customers understand:
- They are going to benefit from your business because they know--clearly--the value that your company offers them through your products and services.
- Your customers will know what to expect from a brand that is consistent; it's not a guessing game, which will mean they will put their money down because they understand the offering.
- Customers, especially in the digital age with social media sharing and comments, will be able to communicate your brand (it's promise, experience, and image) because you are consistent in presenting yourself.
- When customers understand your brand promise, image and experience, they are willing to pay for the value of what your products or services offer them.
Strategic Planning Have You Ever Seen A Purple McDonald's Logo?
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Branding strategy is an important component of every business. Branding strategy is the most effective way to sell a product/service and to enhance the demand for a product/service in the market. Increasing competition in business develops similar products with good quality from different manufacturers. But an effective branding strategy only makes your business and products more popular. Branding strategy is usually designed and developed by the marketing department.
An effective branding strategy can be achieved with a proper research of different kinds of needs and expectations of people who buy your product. Good branding strategies will involve your brand communications, analytical techniques, and creative positioning. Before getting into the process of brand building, various elements for branding your products/services would need to be analyzed carefully. These key elements come into play by means of an appropriate action plan. A proper branding strategy begins with analyzing various measurable advantages of your product over your competitors. This leads to the execution of an effective branding strategy for your product.
Building a strong and unique identity is one of the most important procedures in creating a branding strategy. It includes unification of your brand, effective communication of your brand message, research methods, and various strategies. Internal branding helps to create a strategy within your business. This helps in developing your branding strategy in a much unique style. Brand targeting and positioning help you in defining things like your brand character, availability of your product in the market, and reputation of your product. All of these factors need to be taken into consideration.
It is always recommended to keep track of the strategy in all stages. Measuring your brand always helps you improve branding strategy for your business. It includes tasks such as tracking and measuring of your brand initiatives, measuring their performance, managing the visual identity of the brand, and maintaining a corporate reputation. Creative advertising is a tricky way in developing a branding strategy. In general, an effective branding strategy helps your business attain more profit, while developing faster.
Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.
Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge. Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.
These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.