As Information Technology AVP its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.
Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and marketing strategy & planning can make your business and products more popular. For your profession as Information Technology AVP it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.
Marketing Strategies - Making Indirect Marketing Work for You
If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.
What is "indirect" marketing? It is quite different than its opposite, "direct" marketing. Indirect marketing is indeed a more passive strategy. It often times happens on its own through actions that are not as aggressive and/ or channeled as direct approaches.
Direct marketing, on the other hand, is more self-explanatory. People employ direct marketing when they publish their ads in the papers, magazines, online, and on the radio. Direct marketing also takes advantage of direct mail operations and the cold calling method. Direct marketing means to literally take an active role in the selling process.
Indirect marketing though does not involve a specific product or service or goal. With this technique, one is not intentionally working to push their work onto a prospective client. You are using indirect strategies when you perform a number of related activities, such as participating in community events, writing articles for publication, engaging in public speaking events, and posting blogs on the Internet. Similarly, existing clients who have had positive experiences with your company can also contribute to your indirect marketing through their word of mouth advertising.
What business owner has not experienced some form of indirect marketing benefit? Surely you have had that certain phone call- the one in which an inquirer states that he or she is in need of assistance but is not sure if you are the one that can provide it. Many companies receive such calls, but handling them in a certain manner is crucial.
In these situations, it is a good idea to begin by having the caller identify their issue. Then you can more easily analyze whether or not you can offer the product or service that would be of benefit. If so, describing the options that you provide is necessary, but what is more is that this can be done in such a way as to accurately match the description of what they are seeking. It might be appropriate to also explain several different possibilities that you are aware of that could serve their needs.
Know that in this situation much of the credibility component of the business relationship has been established. You probably do not need to go into your background or qualifications. After all, the inquirer called your office. They basically already believe that you have the potential to assist them.
With these types of interactions, the end result may not always evolve into a sale. Be okay with this. You may not have the solution required for their unique situation. Likewise, they may have reservations about pricing or other costs or financing. Sometimes people just need time to process and think about their options before they commit to purchasing. In any case, keeping the conversation helpful, courteous, and knowledgeable can make the difference.
These random calls can be extremely affective to your business. It is always best to strive for the most positive experience on the phone as possible. Especially if your company is new and just starting out, it is very important to make sure that the nature of each call handled is done so with the best of intentions. These efforts of communication, no matter how brief, are examples of the public's dealings with you. This is your chance to explain the basis of your work and really promote your image. Pleasantness and kindness should be the goal for all such activity.
If you are completing such tasks presently to boost your indirect marketing, but are feeling discouraged at the lack of apparent response, don't be. Remember that this genre of marketing works more slowly and often times has to build momentum.
There are so many other ways that you can magnify your indirect marketing possibilities. You could participate in any of the following activities, such as teaching in community or national workshops, holding city offices or serving on boards and committees, volunteering, and agreeing to speak to other businesses at local events. You can also compose educational articles and the answers to frequently ask questions. These can be published on other sites online with affiliate businesses or associations. Other executives utilize the power of press releases. These can be used to circulate free or low cost reports and are available via the public contacting you.
Each marketing strategy has its strengths and challenges, and both can prove fruitful in the long run. Keep yourself conscious of indirect techniques and be sure that you are not ignoring this avenue altogether. A combination of different marketing techniques can help you to build your business the way that you would like.
The Agile Solopreneur And Growing Business Needs
With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.
Through business relationships and experience sharing in confidential settings for Information Technology AVP, we strive to create personal and business value for all our network peers.
Solopreneurs who possess agile professional skills bring to the organizations with whom they work urgently needed expertise, often limited to a specific assignment and for a predetermined length of time. Agile Solopreneurs provide great insight, heightened productivity and relevant experience to countless mission-critical projects.
Agile innovation first swept through the Information Technology sector and greatly increased success rates in software development, improving product quality and speed to market. Agile management techniques are spreading to other industries and Solopreneur consultants ought to be aware of what is involved, both as regards the ways your clients and prospects may buy into agile practices and how you might incorporate certain agile methods into your consultancy.
More so than in the past, business ventures now exist in highly dynamic conditions. Customer priorities and technological advancements are known to change rapidly. Keeping a finger on the pulse of new developments and innovating or adapting as necessary the company's products and services in response are essential. Marketing strategies, advertising buzz words and sales strategies operate on short-term cycles that fit the parameters of social media platforms. This fast-moving environment demands the stewardship of leaders who command agile skills. But what does agile mean in practice?
Agile does not mean doing the usual thing, only faster. Darrell Rigby, a partner at Bain & Company consulting and Hirotaka Takeuchi, professor of strategy at the Harvard Business School and CEO of Scrum, Inc., a consulting and training firm, describe agile business practices as containing the following elements:
- Scrum: Creative and adaptive teamwork that solves complex problems.
- Lean development: That focuses on the continual elimination of waste.
- Kanban: That focuses on reducing lead times and the amount of time needed to complete a process.
- When the solutions to an obstacle or challenge are unknown
- When the specifications of a product in development may be subject to change
- When the scope of work to be done on a project is not precisely known
- When cross-functional collaboration is presumed to be vital and time to market is sensitive
External Solopreneur consultants must always present ourselves as being dependable, trustworthy, capable and able to meet or exceed the clients' expectations by way of the cutting-edge skills that we possess. In this way, we make hiring managers and project sponsors feel that they'll appear trustworthy and capable to their peers and superiors when they bring us on board. In this way we can build and sustain a viable consultancy.
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Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.
Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge. Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.
These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.