CMO Dhoby Ghaut Supply Chain

As a CMO Dhoby Ghaut, its very critical for you to understand developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, it drives the direction of your business. So you should definitely have a well thought out brand strategy in place.

Increasing competition in business develops similar products with good quality from different manufacturers. But only an effective, innovative and Sme Supply Chain & planning can make your business and products more popular.

For your profession as CMO Dhoby Ghaut it becomes your responsibility to stay connected with like-minded supporting industry experts who can guide and help you deal with your day to day work issues.

Future Supply Chain Management Opportunities And Challenges

e-Marketing Strategy: 7 Dimensions to Consider For Digital Growth

If you are entrepreneurial in nature owning a business is very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared.

According to John McCarthy, who is the father of Artificial Intelligence, an AI is "The science and designing of making intelligent machines, especially intelligent PC programs".

Artificial intelligence is a way of making a computer robot or a software think intelligently same as an intelligent human thinks. Artificial Intelligence (AI) is the concept of having machines "think like humans".

AI has a huge effect on your life. Whether you are aware or not, it has already influenced your life style and it is very much likely to grow in coming years.

Here are some examples of AI that you are already using in your daily life:

• Your personal assistant Siri - It is an intelligent digital personal assistant on various platform (Windows, Android, and iOS). It provides you an assistance whenever you ask for it using your voice.

• Smart cars - Google's self-driving car, and Tesla's "auto-pilot" feature are two examples of Artificial Intelligence.

• Recommended products or Purchase prediction - Large retailers like Amazon, recommend you the products, send coupons to you, offer discounts, target advertisements on the basis of the shopping you earlier had by a predictive analytics algorithm.

• Music and movie recommendation services - Pandora, and Netflix recommend music and movies based on the interest you've expressed and judgements you have made in the past.

Other simple examples of AI influencing our daily life are:

- Facebook provides recommended photo tags, using face recognition.
- Amazon provides recommended products, using machine learning algorithms.
- Waze (a GPS and maps app) optimal routes, all at the click of a button.
- Spotify knows my music preferences and curates personalized playlists for me.

As per Marc Benioff, AI is going to impact corporate world, employees will be faster, smarter and more productive. It will learn from the data. Ultimately, it will understand what customers want before even they know and it could be a game-changer in the CRM industry.

Salesforce already bought productivity, and machine learning startups RelatedIQ, Metamind, and Tempo AI in 2014.

AI (Artificial Intelligence) in salesforce is not about time-travelling robots trying to kill us, or evil machines using humans as batteries in giant factories. Here we are not talking about some summer blockbusters, we are talking about the salesforce AI which will make your daily experience smarter, by embedding daily predictive intelligence into your apps.

So, what is AI?

AI is not killer robots; it is killer technology.
Artificial Intelligence (AI) is the concept of having machines "think like humans" - in other words, perform tasks like reasoning, planning, learning, and understanding language.

Customer focused AI: Salesforce Einstein
Salesforce is focusing on creating a platform for solving the customer problems across Sales, Service, Marketing and IT in a completely new way by using Salesforce Einstein.

Salesforce Einstein is built into the core of the Salesforce Platform. It enables anyone to use clicks or code to build AI-powered apps.

With Salesforce Einstein, we can have answer of these type of questions:

- Are you sure that you are servicing your customers by the right client?
- Are you sure that your customers are getting services on the right channel?
- Is it correct to say that you are offering the right item to the right customer at the right time?
- Is it correct to say that you are using the right channel for marketing your products at perfect time with best substance?

Salesforce Einstein is your data scientist

Einstein is like having your own data scientist dedicated to bringing AI to every customer relationship. It learns from all your data - CRM data, email, calendar, social, ERP, and IoT - and delivers predictions and recommendations in context of what you're trying to do.

AI has the ability to transform CRM using Salesforce Einstein

- Sales people can spend more time in visiting customers, not in entering data in CRM.
- Sales people can now better understand the customer requirement and when they need it.
- Sales people can close deals faster by predicting the next step for every customer.
- A service agent could suggest a solution to the customer even before he asked for it.
- Service agent can offer cross-sell at the right time to the right customer.
- Marketing user can easily reach to the right customer at the right time.
- Marketing user know who could be the best audience for each campaign.
- He can easily identify the customer requirement so he delivers the perfect content to every customer.

Salesforce Einstein enables everyone to discover new ways, predict outcomes so help in decision making, recommend next steps, and automates most of your activities so that you can spend most of your time in building strong relationship with customers rather than making entries in system.

What will AI give me that I didn't already have?

Predictive scoring -Predictive lead scoring gives each sales lead a score representing the likelihood it will convert into an opportunity. You also get the reasons

behind the score - for instance the lead source, the industry, or some other factor is an especially strong indicator that a lead will or won't convert.

Forecasting -AI can also be used to predict the future value of something, like a stock portfolio or a real estate investment. If you're a sales manager, AI can predict your quarterly bookings and let you know ahead of time whether or not your team is on track to meet its quota.

Recommendations - Anyone who shops online knows that AI makes suggestions for retail purchases, but it can also make smart recommendations for any other product or service category from business software to tax consulting to cargo containers. And AI can also recommend things other than products - for instance, which white paper you should email a prospect in order to optimize your chance to close a deal.

Who can use AI in the enterprise

Anyone in organization can easily use AI to analyze their data, predict and plan next steps, and automate their tasks and decisions. With Einstein's comprehensive AI for CRM:

• Sales can anticipate next opportunities and exceed customer expectations by knowing what a customer needs before the customer does
• Service can deliver proactive service by anticipating cases and resolving issues before they become problems
• Marketing can create predictive journeys and personalize customer experiences like never before
• IT can embed intelligence everywhere and create smarter apps for employees and customers

What is Machine Learning

Machine learning is the core driver of AI. It's the concept of having computers learn from data with minimal programming.

Issues And Challenges In Global Supply Chain Management

Supply Chain Concept And Meeting Groups

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Through business relationships and experience sharing in confidential settings for CMO Dhoby Ghaut, we strive to create personal and business value for all our network peers.

Digitization Of Products And Services

A set of facilities and distribution options that will help in procuring materials and transforming them into the semi finished and finished products and its distribution to the customers is known commonly as supply chain. In other words, it is a set of people drawn in fulfilling a customer request either directly or indirectly. The Supply Chain Management(SCM) is essential to perk up the trust and relationship between the partners. This will markedly improve the inventory profile and speed. The ultimate aim of opting for a good supply chain management is to improve the business to the maximum and gain as much profit as possible.

The most essential features are: Customer, planning, purchasing, inventory, production and transportation. A proper SCM will ensure the free movement of the goods, storage of materials, inventory and transportation of finished goods from the manufacturer to the consumer. It also includes proper coordination among the suppliers, go-between, third-parties and customers. In addition, it should provide various perspectives of SCM, and takes into account the trade challenges faced by the traders, merchants, retailers etc.

There are two options that a client has as far as the Supply Chain Software is concerned. While some companies use Enterprise Resource Planning solutions to deal with the supply chain issues, some companies do develop their own absolute or standalone software to deal with the issue. However, there are differences between the software and the Enterprise Resource Planning solutions. The SC software will help in the client requirement processing, buy order processing, supplier management sourcing, managing the inventory, and supplies receipt and storehouse management.

Further, the Supply software will increase your business profits by reducing the operational costs, develop customer service, help in expansion of business which in turn will bring in more revenues and ultimately the business will turn out to be leaders in supply chain. It is best to opt for SCM software to ensure that your companys strategic, tactical, and operational aspects are intact.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Our groups are not groups for generating sales leads, nor are they places where individuals can drop-in to gain quick advice on an immediate challenge.  Members also sign a confidentiality agreement and benefits from the guided mentoring to help each other.

These groups include an experienced facilitator and use a structured discussion method to ensure appropriate participation.