Executives Need Advice Too: Stay Ahead Of Competition – Join Peer To Peer Groups In Singapore
A company’s strategy is the game plan business owners and management use to position their organization in its chosen market area, to compete successfully, satisfy customers, and achieve good business performance.
Nonetheless, business managers need to review their marketing plan that outlines their marketing strategy for the coming year. The best marketing plans can be learnt in Top5optimizers that provides you with and premium and confidential channels where you can connect with global online community of great leaders and executives and get exposed to varied results that’s needed to achieve real results.
Top5Optimizers groups include top CEO’s, business executives, and established entrepreneurs as well as struggling business owners and those just getting started in business. These forums can help you with addressing your Business and Marketing goals and and open questions
- Supply Chain Management
- Digitization Of Business Process
- Marketing Metrics That Matters
- Important Company Milestones
- Facts About Branding
- Employee Anecdotes
- Strategic Growth Plans
What is it that makes some brands connect so well with their audiences? We could learn something about building brands for organizations by also asking, What is it that makes some people connect so well with other people? In many ways, organizations are like individuals. Each has its own specific "fingerprint" -- strengths, character, and personality -- that makes it unique and recognizable. It's how we get to know our friends and understand what it is about them that we like. In a world where no one has time to carefully weigh all available brand options, this fingerprint acts as shorthand to help us sort through the maze, a very real point of value at a time when it is increasingly difficult to tell one product or service from another. When an organization's brand fingerprint is clearly defined and articulated so that customers, shareholders, distributors, employees, and partners consistently feel they "know" the organization and know what to expect from it, magic happens.
This is when high emotional engagement occurs. This is when "raving fans" and customer loyalty are created. This is when organizations gain sustainable competitive advantage. Discovering and communicating this brand fingerprint helps organizations bring strategic focus to the power of their brand -- giving brands a meaningful and recognizable shorthand that helps cut through the noise and clutter to connect with people.
Brand fingerprint process
Following a process to help uncover the organization's brand fingerprint will ensure that the intangible attributes assigned to the brand -- assets like integrity and innovation -- are translated into a visual, tangible representation to which audiences can relate. The process has two phases, strategy and visual translation. It works like this:
Phase I. Strategy
Step 1. Finding your brand values, character, and personality
Step 2. Understanding the competitive landscape
Step 3. Determining your position in the marketplace
Step 4. Developing your value proposition
Phase II. Visual Translation
Step 1. Developing the brand mood
Step 2. Determining the key brand elements
Step 3. Developing the brand roadmap
Phase I. Strategy
The strategy phase can be compared to traditional methods of brand development and is based on core values. The difference here is that the exercises used in the facilitated sessions with company decision makers are designed not only to uncover brand values and attributes, but to gather information in a way that it will be useful for development of the visual translation of the brand. Pairing the creative team with decision makers at the very beginning of brand strategy development is essential in gathering input that will be critical to visual translation.
This is important since experts say that 80% of what we learn comes to us visually, and customers will most likely see brands long before they understand the strategy. There are many benefits of considering how the brand will be communicated visually at the strategy stage. Some of these benefits include: - translation of intangible company assets and attributes into tangible representations that truly reflect the company's core values - avoidance of possible disconnects when logos, websites, and print materials are developed - development of marketing materials that really communicate key messages - deeper understanding and long-term recall of brand messages by customer audiences - consistency of brand messages over time
Phase II: Visual Translation
The visual translation phase takes all of the information gathered in the strategy phase and translates it into a visual form that people can see and relate to -- the visible brand fingerprint. A clear and accurate brand fingerprint can communicate assets like integrity, zero defects, and innovation and make them palpable. Visible. Understandable. Audiences will know at a glance "who" the organization is, what it is saying to them, and why they should buy, react, or be moved. And it will be real, it will be authentic, and it will stand the test of time -- because what people see represents the synthesis of the brand strategy.
The benefits of developing the visual components of the brand directly from strategy exercises include:
- a brand mood that will communicate to customers on an emotional level, because the design is based on authentic aspects of the brand's character and personality - because the mood is a direct translation of strategy jointly developed by company decision makers and creative team, there are no unpleasant surprises at the design stage - the main visual components of the brand will look and feel "real" and will become the pillars upon which other marketing materials will be built - there will be no need for new themes, visual approaches, or deviations from the established visual translation. Brand equity builds with consistency. This is a cost-effective benefit.
Being true to the organization's authentic brand is how trust, loyalty, and sustainable relationships are developed between the organization and its audiences. Great graphics and cool animation aren't effective if they don't accurately communicate the company's character or brand. Something's amiss if the organization is not clear and consistent about how it is presenting itself in front of its publics. If the organization's brand and its image are not aligned, "brand schizophrenia" occurs, which significantly affects the quality of the relationship and level of trust with valued audiences, including customers and employees. Both lose trust in companies when they don't know what to expect. With brand strategy and visuals clearly articulated in a unique brand "fingerprint," organizations can make a real connection with their audiences. Once established, this connection enables them to communicate compelling value, promote long-term recall of brand messages, and foster the trust, loyalty, and emotional attachment that sustain relationships.
Top Management Need To Learn The Growing And Shifting Business Focus
Executive peer group is a social group that consists of selected individuals working at similar managerial position in the corporate world and entrepreneurs running their own business.
Irrespective of what background you are in an efficient management is the key to success. That’s nearly impossible if you try to everything yourself. Thus, at Top5Optimizers we advocate learning from others especially in field such Business Development, Supply-Chain management, Finance management, HRM, CRM. Some of the characteristics of our focus group include shared passion, interests and preferences for business success activities. Peers within our groups identify with one another to develop a sense of identity and a positive self-concept.
How To Create A Brand Strategy: Unique Digitizing Services
There are various factors involved in effective business management, for example, logistics, automation, perfect coordination. But, there is always a scope for improvising the process. When your business witnesses growth, you must find ways to streamline planning processes for improving output.
To resolve daily business issues, organizations should implement best management practices. We strongly believe companies should focus on collaboration rather than competition. Good collaboration among top management and stakeholder helps clients, their buyers and vendors reduce expenses. As an efficient, confidential, global and safe collaboration provider we ‘the Top5Optimizers’ could be very vital to your business success.
Top5Optimizers Is More Than Just A Strategy Advisor.